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Trends > Convenience

Special K Nourish: ‘The concept of hot cereal in the US is a cultural change’, says analyst

US consumers don’t have the habit of eating hot cereal, but they are very open to new concepts and the Special K Nourish launch should do very well, says an...

Kellogg targets ‘dunkable’, handheld breakfast trend in continental Europe

Kellogg has launched a breakfast biscuit range in France, Spain and Italy to cash in on consumer desires for ‘dunkable’, handheld breakfast options on the continent, it said.

News in brief

Kellogg’s Bear Naked downsizes for on-the-go mornings

Kellogg-owned Bear Naked has developed single serve pouches of its granola to target busy, on-the-go consumers, it said.

Lay’s is no. 9 most chosen global FMCG brand

Frito-Lay’s flagship brand Lay’s has a global penetration of 26% and is the ninth most chosen fast-moving-consumer-goods (FMCG) brand in the world, according to Kantar World Panel.

CHEWING OVER IDEAS WITH PURATOS

‘It’s quite a challenge to satisfy consumers’: Puratos R&D head

Consumers want the best of everything and the challenge for bakery manufacturers is to address complicated paradoxes, says the head of research and development (R&D) at Puratos.

‘Al-desko’ breakfast: Consumers want packaging innovation, says Mintel

The ‘al-desko’ breakfast trend has hit Britain and prompted consumer demands for re-sealable, easy to open cereal packs, says a Mintel analyst.

News in brief

United Biscuits goes bite-sized with McVitie’s cakes

The growing demand for bite-sized treats in the UK has sparked United Biscuits the develop miniature varieties of two of its McVitie’s cake brands, it says.

SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE

The hunt for that ‘added extra’: Pushing beyond a health claim

The health-conscious yet frugal consumer is increasingly difficult to convince, even when presented with a plethora of health and nutrition claims on pack. So, just how can manufacturers prompt that...

Speed is paramount in the UK bread market, says Allied Bakeries

Making quick business decisions is crucial in the UK bread market because it is a highly competitive space, says the sales director of Allied Bakeries.

SNACKING ON IDEAS: SALLY LYONS WYATT SNAPSHOT

Frugal foodies, quick serve competition and health quests: Snack firms take heed…

Snack firms must battle with frugal consumers, expanded competition and the challenge to remain innovative, exciting and healthy, a leading sector analyst says.

LOOKING TO SPUR GROWTH IN AUSTRALIA?

‘Surprising’ opportunities for breads and rolls in Australia: Analyst

There is huge potential in sliced bread and rolls in Australia as consumers look for cheap and easy lunch options in the wake of a turbulent economy, an analyst says.

Snacking on global brand ideas with Euromonitor

The big eat: A shared global snack vision

A snack is a snack in every market making global brand building easier, a Euromonitor analyst says.

Taura confident ingredients knowledge will aid shift into finished snacks development

Knowledge on ingredients and formulation puts Taura Natural Ingredients in good stead as it ventures into developing and manufacturing fruit snacks for selected partners, its marketing manager says.

ISM 2013 Cologne

Convenience, shelf-life and health: Gourmet fruit range plugs all, says Taura

Taura Natural Ingredients’ newly launched gourmet fruit inclusion range plugs convenience, shelf-life and health for the artisanal baker, its marketing manager says.

Small snack packs are smart and satisfying, say researchers

Smaller and larger snack portions are equally effective in decreasing cravings and feelings of hunger, say researchers.

Kellogg launches new ‘on-trend’ frozen breakfast options

The Kellogg Company has launched new frozen breakfast options under its Special K and Eggo brands that it claims are ‘on-trend’ with consumer needs.

Fun and convenience: The drivers behind ConAgra’s pop up popcorn bowl

The success of ConAgra’s Orville Redenbacher’s pop up bowl has been underpinned by fun and convenience, a company brand manager says.

Snacking on Super Bowl ideas with Euromonitor

Super Bowl 2013 snackfest: Chips to dip, bigger packs and flavors to pair with hot wings and beer…

With Super Bowl 2013 just a ball’s throw away, beefed up pack sizes, ridged potato chips for easy dipping and well-paired flavors for hot wings, beer and pizza are set...

Wondering about Wonder Bread? ‘Brand equity is the best thing going for it by a long shot’, says analyst

Brand equity is the best thing Wonder Bread has going for it by a long shot and future business strategies should hinge on this, an analyst says.

Own label trumps brands in the soaring UK home baking market: Mintel

Brand owners must invest heavily in product development and target niche consumer groups to have a slice of the lucrative UK home baking pie, an analyst says.

TREND INSIGHT

Scratch bakery is a shift into super-artisanal, says analyst

The rising trend of scratch bakery in stores indicates a shift into super-artisanal and super-premium, an analyst says.

Americans chomp through the English sandwich

The English-born sandwich is a stern favorite with American consumers; consumed by a vast majority at least once a week, the Grains Food Foundation says.

Dispatches from IBA 2012

Quality is core in convenience, says WP Food

Convenience is a hyper-trend, with quality a top priority for consumers that is shaping industry development, the WP Food sales director says.

Swift, portable oven profiling kit to fulfil needs of travelling engineers

US bakery systems firm, Reading Thermal, has designed a portable R&D kit to enable travelling engineers to efficiently and quickly profile ovens.

Convenience trend boosts Japanese processed food investment opportunities

Changing demographics and a shift in demand has opened up new opportunities for foreign investment in the once difficult to enter Japanese processed food market, says a US Government report.

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