Go

Breaking News on Industrial Baking & Snacks

All feeds

Headlines > The Big Picture

News in brief

Bakery cooks up McCain, Obama marketing plan

22-Oct-2008

Related topics: The Big Picture

US bakery and gift concierge Wonderland Bakery is incorporating election fever into its product marketing by offering customers Sweet Vote cookies representing their preferred candidates and party.

The company uses edible image technology to put the photos and logos onto foods. It is also keeping a count of cookie votes – “It’s a close race,” they say. “Both candidates have great taste.”