SUBSCRIBE

Breaking News on Industrial Baking & Snacks

Sectors > Milling & Grains

IBIE 2016

Answering the call for sugar reduction and clean label: Briess launches whole grain sweetener

Douglas Yu

By Douglas Yu+

19-Oct-2016
Last updated on 20-Oct-2016 at 10:41 GMT2016-10-20T10:41:15Z

Briess said that using high intensity sugar or sugar alcohol might not make the bakery products label friendly.

Briess said that using high intensity sugar or sugar alcohol might not make the bakery products label friendly.

Malt and ingredients company, Briess, was sampling pound cake with 50% of the added sugar reduced by its first whole grain nutritive sweetener, InnoSweet, during the recent IBIE in Las Vegas, Nevada. 

InnoSweet is 100% sprouted whole wheat, according to the company, and it also contributes to zero added sugar to the bakery products.

Briess’ technical manager Bob Hansen, who is responsible for developing new products, told BakeryandSnacks that InnoSweet was designed to help food formulators tackle challenges of added sugar labeling.

Nutrition obtained from the sprouting process

“What we’ve done is that we took the wheat berry itself, and we sprouted and germinated it, and then slowly cooked it to allow the natural enzymes that were developed during the sprouting process to transform that grain into more nutritious and sweeter sugars,” he said.

Bakery manufacturers have been trying to incorporate whole grains into their products for a long time, and they’ve also been interested in some of the micronutrients that are resulted from the sprouting process, Hansen added.

“[InnoSweet] has both of those, and it also provides an added source of sweetening to answer the call for sweeteners that are less refined, and more nutritious.”

Targeting clean label trend

Hansen said there are various ways for food manufacturers to reduce sugars in their products, such as using high intensity sweeteners and sugar alcohols. InnoSweet represents one type of solution, specifically “targeting natural foods and clean labels.”

Speaking about the definition of clean label, he explained, from both scientist and consumer perspectives, it could mean ingredients from nature that are easy to understand.

“I would personally define clean labels as simple ingredients that have a meaning to the general consumer. Things like whole foods, or anything you can find on store shelves or in a pantry.”

Addressing changing labeling laws

FDA announced in May this year that food manufacturers are required to include “added sugars in grams and as percent daily value” on the labels of their packaging in support of the new dietary guidelines.

Scientific data shows it is difficult to meet nutrient needs while staying within calorie limits if someone consumes more than 10% of their total daily calories from added sugar, FDA said in an earlier statement.

Hensen said sugar represents an important functional ingredient in many baked goods, and has a specific role in texture, shelf life and other characteristics, but using high intensity sugar or sugar alcohol might not make the products natural and label friendly.

Hansen believes Briess’ SweetInno can help address some of the US nutrient labeling changes.

“Sweet foods are not going to go away,” he said. “I don’t think that reducing in refined sugars would fundamentally change the food industry, but it would just steer in different directions. The outlook for sweet baked goods is good.”

Related products

Can consumers tell the difference between sustainable cocoa labels?

Vox Pop: Can consumers tell the difference between sustainable cocoa labels?

Many consumers struggle to tell the difference between cocoa certification program labels like Fairtrade...

ITENE develops antimicrobial packaging for bread

ITENE develops antimicrobial packaging for bread

ITENE (Packaging, Transport and Logistics Research Center) Madrid, has developed an antimicrobial packaging for...

Tetra Recart expands globally entering Middle East snack category

EXCLUSIVE: Tetra Recart expands globally entering Middle East snack category

Tetra Recart, part of dairy processing and packaging firm Tetra Pak, is strengthening its...

Digimarc intelligent packaging is like a built-in media network

Digimarc: ‘Think about packaging as your own built-in media network’

Active, intelligent packaging is similar to the 1950s phenomenon of TV, according to Digimarc,...

5-c creator Serge Hercberg on nutrition logos, lobbies and conflicts of interest

5-c creator Serge Hercberg on nutrition logos, lobbies and conflicts of interest

Professor Serge Hercberg

Director of nutrition research, University of Paris 13

Philibert Savours creates mini panettone cakes with dates for MENA

Philibert Savours creates mini panettone cakes with dates for MENA market

Philibert Savours created mini panettone cakes with dates for the MENA market at Gulfood...

Active, intelligent packaging industry to double to €32bn by 2022

Active, intelligent packaging industry to double to €32bn by 2022

The active, intelligent packaging industry will double in size from €15bn in 2015 to...

Cake Concepts develops Fun Cakes and sponge pancakes

Cake Concepts takes Japanese idea to develop Fun Cakes and sponge pancakes

Cake Concepts has taken an idea from Japan and adapted it to American and...

Italian packaging processing €6.2bn turnover in 2015

Italian packaging & processing industry sees €6.2bn turnover in 2015

The Italian food packaging & processing machinery industry rose to €6.2bn turnover in 2015,...

Gorreri to focus on US after success in China, India & the Middle East

Gorreri to focus on US after success in China, India & the Middle East

Gorreri, which supplies lines and equipment for layer cakes and mini rolls, among others,...

Bread hit hard by price wars

Bread is ‘price war casualty’ – FoB director

Bread is one of the biggest casualties of the supermarket price war, as retailers...

food packaging, business, women

How to be a successful woman in the packaging industry

Passion, determination and ambition: all top tips for aspiring businesswomen, say three senior Swedish...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

USDA WASDE: Wheat supply up but ‘quality issue emerging’ says AHDB

Wheat supply up but ‘quality issue emerging’

Wheat supplies have hit record levels across the globe, but for France and some...

UK gluten-free businesses should storm Europe

Europe is ripe for UK gluten-free businesses

France and other European countries are prime targets for the UK’s established gluten-free (GF)...

Manufacturers are struggling with healthier food calls

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...