Kellogg’s CEO on Mini-Wheats recall: It's the first time we've seen a failure like this

Kellogg’s boss John Bryant said he was "very disappointed" by the recent Mini-Wheats recall in a call with analysts yesterday, but insisted that it was not a reflection of "systemic"...

Whole Grains conference day three: Meeting the school lunch guidelines… “It feels like we jumped off a cliff’

While “there is no doubt” that revamping school lunches will benefit children’s health, the speed with which schools are having to implement the new rules has made compliance extremely difficult...

Dispatches from the Whole Grains on Every Plate conference

Whole grains and health: Where’s the evidence?

Epidemiological studies reveal a clear association between increased wholegrain consumption and a reduced risk of colorectal cancer, cardiovascular disease, elevated blood pressure, type 2 diabetes and weight gain.

Innovia’s BOPP packaging film trumps biodegradable option for shelf-life of granola, finds study

Innovia Films’ regular biaxially orientated polypropylene (BOPP) film promoted better shelf-life in granola cereal than its renewable and compostable film, a study finds.

Quaker thrives in China with traditional medicine cereal fortification

PepsiCo’s investment to localize its Quaker brand in China with traditional herbal medicine fortification and texture adaptations has enabled it to thrive, an analyst says.

Nestlé breakfast cereal reformulation needs tact, warns specialist

Cereal Partners Worldwide’s reformulation plan for 20 of its Nestlé breakfast cereal brands must happen gradually and unobtrusively to succeed, warns a nutrition policy specialist.

Kellogg’s $30m cereal recall: Consumer pains but no financial pinch

Kellogg’s recent recall of two cereal products following a metal mesh contamination scare will cost the firm between $20-30m and will hit consumer trust in the short-term, an analyst says....

CHOICE Australia says kids’ cereals are nutritionally disappointing

The nutritional value of breakfast cereals marketed to children in Australia is disappointing, with high sugar and salt content and low fiber levels, the country’s consumer watchdog CHOICE says.

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Breakfast cereal in China: Snap, crackle… and flop

Western breakfast brands don’t often work in China. They need manipulating to appeal to very different tastes, packaging and format preferences and, of course, another language.

Insect larvae contamination prompts kids chew bar recall and production halt

Production of Annabel Karmel snack bars has ceased and a recall has been issued in the UK and Republic of Ireland following three consumer complaints of insect contamination.

Zip-Pak upgrades bag resealing potential

Zip-Pak has upgraded its bag resealing offering with the launch of Vector, a new concept designed to offer greater protection for food and homecare products against picking up moisture and...

Kellogg-Wilmar JV should target China's $13bn snack sector, not cereal: Analysts

Kelloggs’ 50:50 joint venture with agribusiness giant Wilmar must target the lucrative snacks sector as Western breakfast cereals remain unpopular in China and local competition is strong, say analysts.

Kellogg strikes cereal and snack joint venture with Chinese monopoly Wilmar

US cereal giant Kellogg has struck a 50:50 joint venture with Chinese agribusiness monopoly Wilmar International that will manufacture and sell cereals and snacks across the country.

General Mills: New Nature Valley protein bars will be as big as Fiber One brownies in year one

New Nature Valley protein bars will be as big as Fiber One brownies in their first year, General Mills has predicted as consumers replace “mindless munching” with healthier snacking options.

Natural antioxidant offers shelf-life boost for extruded cereals

Rosemary extracts can deliver a significant reduction in the formation of hexanal - a marker for oxidation in foods - without the bitter off-flavors associated with other natural antioxidants, tests...

Weetabix packaging transformed in pragmatic redesign

Weetabix has replaced the plastic inner wrap around its biscuits with an easier to open paper alternative and redesigned its cereal packs to reflect this.

Don’t write off the US ready-to-eat cereals category, says General Mills

Declining volumes in the $9.51bn US cereals market can be blamed on “cyclical not structural” issues, and do not mean the category has peaked and will carry on going backwards,...

Premier Foods faces fierce competition in UK breakfast biscuits

Premier Foods will need to invest to truly differentiate in the UK breakfast biscuit segment as competition is fierce from rivals like Kraft Foods and Kellogg, according to an analyst.

EU cereal prices to remain high and volatile, says Commission

The European Commission has forecast EU cereal prices to remain high and unstable and is wary of the destabilising effects of other commodities such as maize and wheat.

Nestlé hits back at cereal ad critics

Nestlé UK has responded to critics of its cereal advertising that are claiming it contravenes Advertising Standards Authority rules, claiming the ASA has given the campaign the thumbs up.