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Kellogg Australia makes kids cereal pledge

Kellogg Australia has pledged to donate at least two million servings of cereal to kids in 2014.

Health crunch: Nestlé files patent for sweet potato cereal inclusions

Nestlé has developed a method to manufacture crunchy, extruded purple sweet potato puffs to use in breakfast cereal and cereal bars.

Healthy breakfast: British oat sales soar, spices next?

British oat sales have soared amid a boom in healthy breakfast options like porridge and granola bars, but manufacturers should innovate with spices, says ingredient supplier EHL.

Brazil: You won't be fighting over the same consumer group

Brazil from other markets as opportunities lie across all age groups for snacks, cereal and bakery, although motivators remain different, says Canadean.

Carcinogen concerns for US cereals and snacks: Study

US breakfast cereals and snacks need a closer look after a small scale study revealed potential carcinogen risks, researchers say.

Euromonitor: All eyes now on Kellogg as Gen Mills and Post Foods throw down Non-GMO gauntlet

Many big brands are “playing a waiting game” right now to see whether moves by General Mills and Post Foods to axe GMOs from iconic brands (Cheerios and Grape Nuts)...

Trades union ‘saddened’ by 140 job cuts at Kellogg

Trades union Usdaw said it was “saddened” to hear of the 140 job cuts planned at breakfast cereal giant Kellogg’s Wrexham factory, part of a global business restructure.

Adult fun: Nestlé extends Toffee Crisp chocolate bar into cereal

Nestlé has made another chocolate brand extension, this time into breakfast, with adult-targeted Toffee Crisp cereal – set to be a win with older consumers, says innovation director at Mintel.

Slow-energy and sweeteners to feed bakery growth, says Leatherhead

Bakery products that promise satiety and contain natural sweeteners have huge growth potential as consumers consider healthy eating more holistically, says Leatherhead Food Research.

Nestlé defends 'lunchbox friendly' claims after nut allergen rebuke

Nestlé has defended itself and its allergy charity consort against criticism of the marketing of its ''lunchbox friendly'' muesli bars to schools despite them being unsuitable for nut allergy sufferers. ...

Post unveils non-GMO verified Grape Nuts as Gen Mills says goodbye to GMOs in Original Cheerios

Cereals giant Post Foods has unveiled non-GMO verified Original Grape Nuts, just days after General Mills announced it had reformulated Original Cheerios to remove GMOs.

New year, new waistline, new market? Kellogg slashes snack bar prices by 29%

Kellogg has cut prices of its single-serve cereal bars in the UK by 29% which could make them competitive amid waistline woes and catapult the brand out of the breakfast...

5-minute chat with FoodNavigator-USA and BakeryandSnacks

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite a stir. But what motivated this reformulation? And how will it play out?

Cheerio GMOs! But can General Mills have its non-GMO cake and eat it?

Is it possible to have your non-GMO cake and eat it?

Food firms parry criticism as healthy promotions launch

Nestlé, Kellogg and Asda are among those criticised by consumer group Children’s Food Campaign (CFC) for not doing enough to promote healthy eating as a government-backed scheme designed to do...

Consultant: ‘Traditional cereal companies fooled themselves for years’

People don’t eat cereal from a bowl every morning – they go to Starbucks, drink smoothies and eat breakfast biscuits. Cereal makers need to play catch up, says a healthy...

Probiota 2014, February 4-5, Amsterdam

Probiota 2014: The ultimate pre- and probiotic science-business blend

Probiota 2014 – relocated from Brussels to Amsterdam and organised by NutraIngredients – will bring together the finest scientific and commercial minds operating in the pre- and probiotic sector in...

General Mills: ‘We are not waiting on industry trends to improve’

General Mills reported lower-than-expected earnings for Q2, fiscal 2014 but said it plans to reinvigorate business in the second half with NPD.

Kellogg NPD: Mess-free frozen breakfasts target morning rush

Kellogg’s new frozen breakfast products are mess-free, on-the-go options that will attract today’s busy consumer, an analyst says. 

Study: Breakfast cereal improves mood, but brain performance?

Adolescents who consume breakfast cereal in the morning are more alert, content and in some instances show improved cognitive performance, according to Kellogg-funded research.

EU labelling overhaul to affect (nearly) all food companies: What’s in store?

The Food Information for Consumers regulation (FIC) is set to come into effect this time next year. FoodNavigator spoke with Campden BRI’s principal food law advisor David Leeks to find...

FFP Packaging lands Whitworths deal

FFP Packaging Solutions has created 13 film designs for Whitworths’ Breakfast range using its award-winning Platinum Print flexographic workflow.

‘Buzzworthy’ superfood ingredients invigorate US hot cereal market

Ingredients like chia and quinoa have scored manufacturers points in the thriving hot cereal segment, a Mintel analyst says.

General Mills files US patent for no-bake granola method

General Mills has developed a no-bake method for granola that ensures the desired toasted appearance and flavor while reducing costs, energy and production time.

Brekky champions and cereal offenders: Oz tastes in breakfast food ads

A tall teenaged boy kisses mum goodbye. Surfing at sunrise. Hypnotising taste. Nutritious energy. Superfood. Supermum. Stupid dad. And a public scale that weighs women as “Fabulous”. Yes, it’s breakfast...

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