Kellogg’s $4m Frosted Mini-Wheats class action gets final nod

By Kacey CULLINEY

- Last updated on GMT

Kellogg had claimed on pack in 2008 that Frosted Mini-Wheats were 'clinically proven' to improve children's attentiveness by 20%
Kellogg had claimed on pack in 2008 that Frosted Mini-Wheats were 'clinically proven' to improve children's attentiveness by 20%

Related tags Frosted mini-wheats

A California judge has given the final nod to Kellogg to pay out the revised $4m in its Frosted Mini-Wheats lawsuit.

The cereal major was hit with a class action lawsuit over its 2008 health claim that said Frosted Mini-Wheats were clinically proven to improve children’s attentiveness by nearly 20%.

It initially negotiated a settlement totalling $10.5m back in April 2011 but it was rejected on September 4, 2012 as it was considered that the $5.5m set to go to charities would ‘benefit’ Kellogg.

Kellogg will pay up $4m, around half of which ($2-2.5m) will be paid out to any consumers that submit claims.

The cereal firm previously told BakeryandSnacks.com that Kellogg had long ago adjusted its communication to incorporate Federal Trade Commission (FTC) guidance.

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