SUBSCRIBE

Breaking News on Industrial Baking & Snacks

Read more breaking news

 

 
News in brief

Kellogg’s $4m Frosted Mini-Wheats class action gets final nod

By Kacey CULLINEY , 13-Sep-2013
Last updated on 13-Sep-2013 at 14:40 GMT2013-09-13T14:40:59Z

Kellogg had claimed on pack in 2008 that Frosted Mini-Wheats were 'clinically proven' to improve children's attentiveness by 20%
Kellogg had claimed on pack in 2008 that Frosted Mini-Wheats were 'clinically proven' to improve children's attentiveness by 20%

A California judge has given the final nod to Kellogg to pay out the revised $4m in its Frosted Mini-Wheats lawsuit.

The cereal major was hit with a class action lawsuit over its 2008 health claim that said Frosted Mini-Wheats were clinically proven to improve children’s attentiveness by nearly 20%.

It initially negotiated a settlement totalling $10.5m back in April 2011 but it was rejected on September 4, 2012 as it was considered that the $5.5m set to go to charities would ‘benefit’ Kellogg.

Kellogg will pay up $4m, around half of which ($2-2.5m) will be paid out to any consumers that submit claims.

The cereal firm previously told BakeryandSnacks.com that Kellogg had long ago adjusted its communication to incorporate Federal Trade Commission (FTC) guidance.

Key Industry Events

 

Access all events listing

Our events, Events from partners...

Live Supplier Webinars

Using Barley to Formulate Healthy Food Products
Alberta Barley Commission

On demand Supplier Webinars

Raising the Bar: Ingredients, Claims and Increasing Consumer Appeal
Almond Board of California
All supplier webinars