Consumers are now snacking more than ever1, so successful product development depends largely on understanding the motivations that drive purchase among your target audience. Based on new research that delves into consumers’ snacking and breakfast behaviors, Dave Lundahl of InsightsNow will dissect the moments in time that alter consumers’ associations between a specific ingredient (such as almonds) and the benefit perceptions that drive product selection. This free webinar takes an in-depth look at the many ways product development can influence consumer behavior, and how formulators and marketers alike can take advantage of the ever-increasing opportunity to capitalize on better-for-you ingredients in the key categories of snacking and breakfast.
1 2013 North America Snacking Consumer Quantitative Study, Sterling-Rice Group.
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