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Two-compartment pouch shakes up jerky packaging

By Jenni Spinner+

Last updated on 28-Apr-2014 at 21:45 GMT2014-04-28T21:45:56Z

Jerk Nation's two-part pouch keeps the beef jerky separate from the seasoning until the product is ready to be consumed.
Jerk Nation's two-part pouch keeps the beef jerky separate from the seasoning until the product is ready to be consumed.

Jerk Nation pouches with jerky and seasoning separated, engineered by Thought For Food and Son, invite consumer interaction.

The snack company wanted a functional package, and one that conveyed the brand’s message of singularity. Thought For Food and Son worked directly with Jerk Nation in creating dual-compartment flexible packaging for Season N’ Shake Beef Jerky, with the spices and meat kept separate during transit for a high degree of flavor at the point of consumption.

Stand-out pouch

Ethan Casucci, account executive with Thought for Food and Son, told FoodProductionDaily the creative team was tasked with designing a package that stood out as much as the product itself.

Jerk Nation is the first shake-and-season beef jerky introduced in this growing snack category,” he said. “Founded on the principle of ‘flavor bursting,’ Jerk Nation didn’t want to introduce another ho-hum jerky treat; they want the consumer to have interactive fun with the various flavors and add just the right amount of seasoning to enhance the flavor profile.”

To activate the flavor, the consumer tears opening the seasoning packet, and sprinkles it onto the jerky in the second compartment (some or all, depending on flavor preference). Then, the consumer closes the bag, shakes it, and eats the freshly seasoned meat.

Retail launch

According to the company, the product will hit the shelves in several US retail chains early this summer. He told FPD the two-part jerky package has resonated well with focus groups exposed to the product ahead of the initial launch.

The line currently includes several flavors, including Original Hot & Spicy, Paige’s Country BBQ, Fajita, Roasted Garlic & Herb, Mom’s Apple Pie, Wasabi and Soy, and Zesty Chili Lime. Each flavor comes in resealable pouches with 3 ounces of meat and 9 g of seasonings.

Thought for Food and Son specializes in packaging and brand consulting for food clients. Its portfolio includes SuperSeedz snacks, Dell's Maraschino Cherries, Big League Chew, Cape Cod Select, and other retail names.

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