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General Mills soup spoons into Tetra Pak cartons

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By Jenni Spinner+

Last updated on 07-Oct-2013 at 20:57 GMT2013-10-07T20:57:51Z

Progresso, a General Mills brand, has launched Artisanal Soups in Tetra Pak cartons.
Progresso, a General Mills brand, has launched Artisanal Soups in Tetra Pak cartons.

General Mills has introduced Artisanal Soups into its Progresso line, the first of its ready-to-serve soups in Tetra Pak cartons.

According to the company, the carton packaging preserves the flavor and freshness of the premium soups. The five flavors feature ethnic flavors and spices (such as Masala curry and coconut milk, and vegetables turnips and fire-roasted red peppers.

Flavor protection

Progresso representative Heidi Teoh, who helped develop the Artisanal Soup line, said the products and packaging are intended to protect the soups' flavor and spotlight recipes with high-quality ingredients.

"We're featuring vegetables like fire roasted red peppers, butternut squash and wonderful root vegetables like turnips and parsnips," she said.

The Artisan line includes five vegetable bisque and hearty soup varieties. Products include Creamy Tomato with Roasted Red Peppers, Masala Curry Butternut Squash, Rustic Tomato with Chicken and Dumplings, Creamy Potato with Sausage and Kale, and Smoky White Bean and Winter Vegetables.

Evolved packaging

Progresso soups in the past have been housed in metal-can packaging. The Tetra Pak cartons reportedly provide high-end shelf appeal, protect the integrity of the ingredients and make recycling easier—they are constructed primarily of paper, and 70% of the cartons’ content are made of sustainably harvested and regrown trees.

The company is launching the Artisanal Soups at grocery retailers along the eastern coast of the US, from south Florida to Maine. The soups retail for $2.99 each for 17.2-ounce or 17.6-ounce cartons.

Progresso is a brand of General Mills. Other brands under the General Mills umbrella include Yoplait, Pillsbury, Betty Crocker and Green Giant.

1 comment (Comments are now closed)

Are these really TetraPak cartons ?

TetraPak would mean that these soups are processed and packaged aseptically. So far only CombiBloc fillers have had the capability to fill large food particles in aseptic cartons. Perhaps these are TetraRecart cartons which are processed conventionally - in retorts. There is a great difference in quality between aseptically processed products containing large particles and those processed conventionally.

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Posted by Josip Simunovic
08 October 2013 | 17h332013-10-08T17:33:37Z

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