Metal Packaging Europe launches recycling mark
The mark consists of a loop, with the slogan ‘metal recycles forever.’
The industry organisation represents rigid metal and metal packaging producers. It says metal is one of the most recycled materials in the world, with a well-established reprocessing infrastructure in Europe.
However, its research shows some consumers fail to understand the value of recycling, or do not know what happens with collected metal.
“European consumers purchase more than 85 bn products per year in rigid metal packaging, so encouraging recycling is of great importance," said Anders Linde, General Secretary, MPE.
“Our industry has identified a message that makes a difference to consumer attitudes and behaviours; reassuring ‘keen recyclers’ and inspiring ‘reluctant recyclers’.
“Steel and aluminium have endless possibilities and as long as we collect and recycle, these metals remain permanently available for future generations.”
