SUBSCRIBE

Breaking News on Industrial Baking & Snacks

Read more breaking news

 

 
ISM/ProSweets 2017

Interactive packs: Design students encourage you to play with your food

Post a comment
Gill Hyslop

By Gill Hyslop+

08-Feb-2017
Last updated on 09-Feb-2017 at 11:45 GMT2017-02-09T11:45:00Z

Design students went back in time to find inspiration for new product and packaging ideas. Pic: ©iStock/OcusFocus
Design students went back in time to find inspiration for new product and packaging ideas. Pic: ©iStock/OcusFocus

Students of the Cologne International School of Design (KISD) presented packaging concepts based on the theme ‘sweet traditions’ and childhood memories at ISM in Cologne.

Under the director of Professor Jenz Großhans, the KISD students were tasked to develop new packaging and product concepts based on ideas that captured their imaginations as kids.

Rock, Paper, Scissors

Rebecca Nöll’s “Rock, Paper, Scissors” concept is founded on the classic childhood hand shape game used to choose a winner. The square butter biscuits denote the three elements with different fillings – nougat-flavoured rock, peanut butter flavoured paper and jam-filled scissors. Draw a biscuit and flip it over. The winner takes both biscuits as well as the kudos.

Gooey

Oreo cookies may have started the trend to “twist, lick and dunk,” but Meegan Barone has extended the craze with her sticky caramel-filled biscuits. A ball of sticky caramel is wedged between two butter cookies, begging to be squished and stretched and twisted. When the playing stops, the biscuit treats are “mushed” together and gobbled down.

Gnaw!

Celine Rötzel has created a traditional round cookie, which she invites you to “gnaw” with your front teeth to sculpt out the imprinted face. Each package comes with a variety of different faces, giving the muncher a variety of fun options to create. The cookies are not just interactive fun though, they taste good, too.

Snowcake

Olena Rakovska has produced a range of delicate snowflake-shaped stencils to decorate biscuits and cakes. The readymade stencils may be ideal to personalise Christmas goodies, but it’s actually elegant and eclectic enough to bring out at any time of the year. And when you finish the delicious biscuits that are included in the pack, it’s a great excuse to make more.

In your face!

Ekaterina Bobrova has called on inspiration from the silver screen by recreating the popular pie-in-your-face prank. She’s placed a chocolate cupcake with a soft creamy frosting in an innocent looking box, but secretly added a spring that launches the cake when opened. The unsuspecting victim will have a delicious time cleaning up the remnants from their face.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Related products

Related suppliers

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...