Holfeld uses 20% less waste plastic bottles in blending their rPETeCO material – one of the lowest multi-application rPET materials for the red meat, poultry, fish, soft fruit, fresh produce and non-food sectors available.
rPETeCO demonstrates the same characteristics and material properties as virgin PET with excellent sealing, chill impact properties and top load performance, said the firm.
The Greenstar Sustainable Award involved the development of a pack that delivers long-term, financially-viable and environmental benefits.
Holfeld beat off competition from the Ecover Ocean bottle and Ardagh taking the weight of the Coca Cola glass from 240g to 190g which came second and third respectively.
Starpack judges said it was a difficult category to judge with three strong contenders.
“However, overall, judges felt the use of post recycled content in PET trays and forming technology has taken the R-PET Market on, and the potential for roll out with significant tonnage, sizing and carbon savings tipped the balance.”