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BakeMark captures US style cookie trend

By Catherine Boal , 29-Jan-2007

BakeMark UK is set to extend its range of branded cookies with a new product to be launched at this year's IFE trade fair which the company hopes will tune into the consumer trend of US-style bakery.

Also on display will be a new range of hand-held savoury products and the existing line of Nestlé and Yorkie licensed cookies.

BakeMark produce a range of soft bake cookies, ring doughnuts and on-the-go snacks to target the convenience and American-themed markets. In order to satisfy consumer demand for healthier options however, the ingredients maker intends to unveil a better-for-you cookie containing half the saturated fat of its standard line.

Head of Marketing Vera Malhotra said: "US eating trends are never slow to migrate across the pond and we're keen to help bakers and foodservice outlets tap into this demand."

According to BakeMark, the value of premium indulgence products in Europe is set to reach £7.6m (€ 11.5m) within the next two years and consumers are frequently choosing a US style treat.

A spokesperson from the group told bakery and snacks.com: "It is widely acknowledged that Europe looks to the USA for the latest innovations, whether fashion, technology or food. Indeed, from a BakeMark UK point of view, our own figures reflect the fact that UK consumers find American-style bakery products particularly appealing.

"Ring doughnut sales increased by 49 percent between 2005 and 2006 - indicating that the demand for US-style products shows no signs of abating."

In May last year, BakeMark's parent company CSM invested €19m into German business BakeMark Deutschland, focussing particularly on the growth area of US-style products such as bagels and doughnuts.

The IFE will be held in London from 18 March - 21 March 2007.

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