Breaking News on Industrial Baking & Snacks

Headlines > Markets

News in brief

United Biscuits revamps its Phileas Fogg snack range

10-Dec-2008

Related topics: Markets

United Biscuits has relaunched its Phileas Fogg brand of crisps and snacks with a package redesign and a £2 million television advertising campaign.

Although never officially withdrawn from market, United Biscuits has not actively promoted the brand for several years.

The new range includes nine new varieties of tortillas, poppadoms, nuts and crisps in flavours from around the world.

The company hopes that the new products will give Phileas Fogg its own identity and tap into strong demand for premium snack foods.