SUBSCRIBE

Breaking News on Industrial Baking & Snacks

News > Markets

Read more breaking news

 

 

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

By Kacey Culliney+

28-May-2014

Sweets & Snacks Expo has seen an increasing number of snack companies exhibit, says NCA president
Sweets & Snacks Expo has seen an increasing number of snack companies exhibit, says NCA president
Loading the player...

Snacks and confectionery have truly blurred from a product perspective and retail slant, says the president of the National Confectioners Association (NCA).

Speaking to BakeryandSnacks.com at the NCA’s annual Sweets & Snacks Expo in Chicago last week, Larry Graham said the blurring of the snack and candy category had increased, but had been in the making for years.

“Not only is it starting, it’s been going on for quite some time,” he said.

When Sweets & Snacks started, it was called the ‘All Candy Expo’, Graham said, but that was soon altered because there were products that couldn’t be easily classified as ‘candy’, like chocolate-covered pretzels, for example.

For retail buying, it’s the same thing…

In addition, Graham said that the head buyers of major retail chains were called ‘snack buyers’ – which covered both traditional savory snacks as well as confections. From a business standpoint, it made a lot of sense therefore to pull more snack brands into the trade show, he said.

“It’s so blurred now that I would defy anyone to tell the difference between a snack and a candy in some instances,” he said.

Do consumers see a difference?

Graham said that consumers do differentiate between snacks and candy, a little. Although the blur was still there because many consumers, for example, considered granola bars a snack but technically they were a confection with added fiber.

However, for the most part, he said it wasn’t top of mind to necessarily differentiate between the two sectors.  “In general, the consumer wants a snack, they want a snack that tastes good. I don’t think it matters to them – is it a candy or a savory snack in a lot of instances. Except when you’re going for gourmet chocolates and that sort of thing.”

Tackling nutrition demons

Asked if candy and snack manufacturers should join forces to fight their case for being a part of the food industry amid such backlash on sugar, fat and salt, Graham said: “At times it is, and there are similar issues. We do feel that there’s a difference in the nutrition aspect on both sides. I think it’s clear to consumers – they know what a candy is, they know there’s sugar in candy, and they know when traditionally they would eat it.”

However, he added that there were clear differences to consumption of candy and snacks. Candy in the US, for example, was traditionally tied into holiday seasons but snacks weren’t.

Co-branding future?

Graham said that co-branding between snack and candy makers would be the future, noting that Sweets & Snacks proved exactly that.

Bread hit hard by price wars

Bread is ‘price war casualty’ – FoB director

Bread is one of the biggest casualties of the supermarket price war, as retailers...

food packaging, business, women

How to be a successful woman in the packaging industry

Passion, determination and ambition: all top tips for aspiring businesswomen, say three senior Swedish...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

USDA WASDE: Wheat supply up but ‘quality issue emerging’ says AHDB

Wheat supply up but ‘quality issue emerging’

Wheat supplies have hit record levels across the globe, but for France and some...

UK gluten-free businesses should storm Europe

Europe is ripe for UK gluten-free businesses

France and other European countries are prime targets for the UK’s established gluten-free (GF)...

Manufacturers are struggling with healthier food calls

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Can consumers tell the difference between sustainable cocoa labels?

Vox Pop: Can consumers tell the difference between sustainable cocoa labels?

Many consumers struggle to tell the difference between cocoa certification program labels like Fairtrade...

ITENE develops antimicrobial packaging for bread

ITENE develops antimicrobial packaging for bread

ITENE (Packaging, Transport and Logistics Research Center) Madrid, has developed an antimicrobial packaging for...

Tetra Recart expands globally entering Middle East snack category

EXCLUSIVE: Tetra Recart expands globally entering Middle East snack category

Tetra Recart, part of dairy processing and packaging firm Tetra Pak, is strengthening its...

Digimarc intelligent packaging is like a built-in media network

Digimarc: ‘Think about packaging as your own built-in media network’

Active, intelligent packaging is similar to the 1950s phenomenon of TV, according to Digimarc,...

5-c creator Serge Hercberg on nutrition logos, lobbies and conflicts of interest

5-c creator Serge Hercberg on nutrition logos, lobbies and conflicts of interest

Professor Serge Hercberg

Director of nutrition research, University of Paris 13

Philibert Savours creates mini panettone cakes with dates for MENA

Philibert Savours creates mini panettone cakes with dates for MENA market

Philibert Savours created mini panettone cakes with dates for the MENA market at Gulfood...

Active, intelligent packaging industry to double to €32bn by 2022

Active, intelligent packaging industry to double to €32bn by 2022

The active, intelligent packaging industry will double in size from €15bn in 2015 to...

Cake Concepts develops Fun Cakes and sponge pancakes

Cake Concepts takes Japanese idea to develop Fun Cakes and sponge pancakes

Cake Concepts has taken an idea from Japan and adapted it to American and...

Italian packaging processing €6.2bn turnover in 2015

Italian packaging & processing industry sees €6.2bn turnover in 2015

The Italian food packaging & processing machinery industry rose to €6.2bn turnover in 2015,...

Gorreri to focus on US after success in China, India & the Middle East

Gorreri to focus on US after success in China, India & the Middle East

Gorreri, which supplies lines and equipment for layer cakes and mini rolls, among others,...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...