Breaking News on Industrial Baking & Snacks

News > Markets

Read more breaking news


Dispatches from Sweets & Snacks Expo 2014

Euromonitor: Popcorn and thins epitomize ‘indulgence without the guilt’

By Kacey Culliney+

Last updated on 22-May-2014 at 22:22 GMT2014-05-22T22:22:05Z

Popcorn and thins are on-trend snacks that hit on health and indulgence, says Euromonitor
Popcorn and thins are on-trend snacks that hit on health and indulgence, says Euromonitor

Popcorn has exploded and thins have sliced into action in snacking – both riding on the wave of being indulgent with a healthy slant, according to Euromonitor International.

Speaking to at Sweets & Snacks Expo in Chicago this week, Euromonitor market analyst Matthew Hudak said popcorn and thins were the snacks of the moment.

“Popcorn – there are popcorn companies galore here… The big notable one is obviously Skinny Pop, which has been growing incredibly fast in the US along with Popcorn Indiana,” he said. Both companies had developed a host of new flavors, he said, including sriracha – the fastest-growing hot source in the country.

“If one person is doing well, there’s always the chance that a lot of companies are going to jump on, and Skinny Pop certainly did very well,” he said.

Snacking without guilt: Low calorie, all-natural indulgence

Hudak said the appeal of popcorn was also related to health. It was a low calorie, indulgent snack, he said, that seemed all-natural to consumers.

Asked if popcorn had shifted away from traditional indulgence, he said it was certainly the case in most instances and healthy variants held most growth promise.

“There’s definitely a lot that are going with as all natural as possible; as low calorie as possible per cup,” he said.

However, he said companies had mixed in some more indulgent varieties, including chocolate drizzled and extra cheese.

Make it thinner! Thins, compressed cookies

In addition to the popcorn blast, Hudak said ‘thins’ or compressed cookies and pretzel crisps had gained traction in the marketplace.

“Again, I think that’s hitting on a calorie content thing. They’re very light and easy to snack on; you don’t really feel like you’re indulging too much.”

For 2014 Hudak said the snack trend would be “indulgence without the guilt” – a trend that popcorn and ‘thin’ snack varieties played into perfectly.

Manufacturers, he said, would then start to innovate and experiment with new flavor varieties of these products.

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

USDA WASDE: Wheat supply up but ‘quality issue emerging’ says AHDB

Wheat supply up but ‘quality issue emerging’

Wheat supplies have hit record levels across the globe, but for France and some...

UK gluten-free businesses should storm Europe

Europe is ripe for UK gluten-free businesses

France and other European countries are prime targets for the UK’s established gluten-free (GF)...

Manufacturers are struggling with healthier food calls

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Snacks and candy blur: NPD and retail fueling, says NCA

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Snacks and confectionery have truly blurred from a product perspective and retail slant, says...

Egyptian bakery firm invested out of Arab Spring crisis

Prospering amid political crises: How one Egyptian firm invested its way out

Egyptian bakery equipment firm Morcos has faced financial difficulties amid political unrest in its...

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers...

Bakery sector ExxonMobil Anuga FoodTec

Bakery sector satisfies sweet tooth at ExxonMobil Anuga stand

ExxonMobil treated guests to samples of bakery products, in partnership with its customers who...

Snack innovation: Packaging inspiration Anuga FoodTec

Critic-free innovation: What snack makers should learn from students

Snack manufacturers can follow in the footsteps of design students – innovating positively, without...

Dave's Killer Bread takes on the carb-bashers at Expo West

Bread is back! Dave's Killer Bread takes on the carb-bashers at Expo West

While retail sales of packaged bread have been pretty sluggish in recent years, one...

Popcorn packaging: Innovations from ISM 2015

Popcorn packaging: Innovations to draw in snackers…

Popcorn is increasingly competitive and manufacturers are battling for shelf space and consumers with...

Does the edible bugs trend have the legs to succeed?

Does the edible bugs trend have the legs to succeed?

Not a week goes by without media headlines talking about the potential of insects...

Snacking trends video at the Winter Fancy Food Show 2015

Lights, camera, action! Snacking trends at the Winter Fancy Food Show

What are the hottest trends in snacks? Sprouted grains? Baked popcorn? Gourmet jerky? Join...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

Nutrition Facts panel: Snack impact?

How will Nutrition Facts panel changes hit snacks?

Snack makers and suppliers will be under pressure to make fast changes across all...

Food safety in bakery behind the curve, claims B&CMA advisor

Bakers are behind the food safety curve, claims tech expert

Food safety is important for bakers but use of technology is behind the curve...

Key Industry Events