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Pringles’ Salt & Pepper shake up

20-Sep-2012
Last updated the 21-Sep-2012 at 09:19 GMT

Kellogg-owned Pringles has added a Salt & Pepper flavour to its UK range in a bid to boost sales.

The new flavour will be introduced onto shelves this month and will sit alongside the brand’s four core flavours – Original, Salt & Vinegar, Sour Cream & Onion and Texas BBQ.

Fiachra Moloney, marketing manager for UK and Ireland at Pringles, said the brand already has a fantastic flavour variety but the new addition is set to be a success.

“Historically, new variant launches have been hugely popular and have shown than consumers get excited by new flavours,” Moloney said.

Past launches have included Prawn Cocktail, Smokey Bacon and Thai Sweet Chilli which pushed average sales up by 50%.

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