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Kellogg’s launches Special K savoury snack range

05-Jan-2009

Kellogg’s has launched a new range of savoury snacks under the Special K brand with the intention of targeting health-conscious snackers and women in particular.

There are two flavours of the new Special K Crackers: Italian tomato and herb and multigrain, and both come in 90 calorie packs and six-pouch multi-packs. The company intends the new snacks to coincide with New Year’s dieting resolutions and cites the company’s own findings from a telephone survey suggesting that nine in ten women crave snacks during the day.

Kellogg’s Company’s Julie Salmen said: “We know from talking with consumers that planning snacks is important to assist in their weight-management goals while they are at work or on the go.”

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