Breaking News on Industrial Baking & Snacks

News > Markets

News in brief

Kellogg’s launches Special K savoury snack range


Kellogg’s has launched a new range of savoury snacks under the Special K brand with the intention of targeting health-conscious snackers and women in particular.

There are two flavours of the new Special K Crackers: Italian tomato and herb and multigrain, and both come in 90 calorie packs and six-pouch multi-packs. The company intends the new snacks to coincide with New Year’s dieting resolutions and cites the company’s own findings from a telephone survey suggesting that nine in ten women crave snacks during the day.

Kellogg’s Company’s Julie Salmen said: “We know from talking with consumers that planning snacks is important to assist in their weight-management goals while they are at work or on the go.”

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Key Industry Events


Access all events listing

Our events, Events from partners...