Breaking News on Industrial Baking & Snacks

News > Markets

Read more breaking news


key insights from food vision

Innovation for today: Digital tech empowers industry to innovate

By Nathan Gray+

Last updated on 22-Apr-2014 at 13:18 GMT2014-04-22T13:18:53Z

Innovation for today: Digital tech empowers industry to innovate

The use of mobile technologies and social media to connect with real consumers can help manufacturers gain better innovation insights for today and tomorrow, says Chris Cornyn.

The use of social media and smart phones to gain ‘mobile insights’ from home consumers can lead to vital insights and innovations even in 'sleepy' food and drink categories, according to DINE Marketing founder and president Chris Cornyn.

Speaking to global industry leaders at the Food Vision event in Cannes, Cornyn warned innovation too often focuses on ‘blue sky’ thinking and long term projects, without considering simple refinements to products.

“Any time you talk about food innovation you have these things that you need to weigh, sort of pie in the sky, ten year’s out,” he told us during an interview at Food Vision. “But when we work with food companies, they want to innovate now, and they want to have things that they can go to market - not in seven years or ten years.”

Central to achieving these more immediate innovations is gaining real insights in to how consumers use and interact with your product, Cornyn said.

The DINE marketing president suggested a number of routes that manufacturers can take to start getting insights directly from consumers, adding that these insights will often drive immediate innovation and new product development.

Mobile insights for immediate innovation

Smart phones and the use of mobile technologies allow immediate interaction with real world consumers that can allow companies to get a clear idea of what people want or need. These can very quickly be fed back in to the innovation process in order to refine an existing product, said Cornyn.

“You might also explore that white space, of products ten years down the line, but a big thrust of what I really believe in is that you need to do both – you need to figure out insights to improve your existing products and then also insights to drive innovation long term.

“You can get insights from all over the world now, almost instantaneously, with mobile devices,” said Cornyn – who explained that the rise in mobile technologies like smart phones, and the increasing use of social media mean that it is easier than ever to get real consumer insights from anywhere in the world.

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers...

Bakery sector ExxonMobil Anuga FoodTec

Bakery sector satisfies sweet tooth at ExxonMobil Anuga stand

ExxonMobil treated guests to samples of bakery products, in partnership with its customers who...

Snack innovation: Packaging inspiration Anuga FoodTec

Critic-free innovation: What snack makers should learn from students

Snack manufacturers can follow in the footsteps of design students – innovating positively, without...

Dave's Killer Bread takes on the carb-bashers at Expo West

Bread is back! Dave's Killer Bread takes on the carb-bashers at Expo West

While retail sales of packaged bread have been pretty sluggish in recent years, one...

Popcorn packaging: Innovations from ISM 2015

Popcorn packaging: Innovations to draw in snackers…

Popcorn is increasingly competitive and manufacturers are battling for shelf space and consumers with...

Does the edible bugs trend have the legs to succeed?

Does the edible bugs trend have the legs to succeed?

Not a week goes by without media headlines talking about the potential of insects...

Snacking trends video at the Winter Fancy Food Show 2015

Lights, camera, action! Snacking trends at the Winter Fancy Food Show

What are the hottest trends in snacks? Sprouted grains? Baked popcorn? Gourmet jerky? Join...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

Nutrition Facts panel: Snack impact?

How will Nutrition Facts panel changes hit snacks?

Snack makers and suppliers will be under pressure to make fast changes across all...

Food safety in bakery behind the curve, claims B&CMA advisor

Bakers are behind the food safety curve, claims tech expert

Food safety is important for bakers but use of technology is behind the curve...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

USDA WASDE: Wheat supply up but ‘quality issue emerging’ says AHDB

Wheat supply up but ‘quality issue emerging’

Wheat supplies have hit record levels across the globe, but for France and some...

UK gluten-free businesses should storm Europe

Europe is ripe for UK gluten-free businesses

France and other European countries are prime targets for the UK’s established gluten-free (GF)...

Manufacturers are struggling with healthier food calls

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Snacks and candy blur: NPD and retail fueling, says NCA

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Snacks and confectionery have truly blurred from a product perspective and retail slant, says...

Egyptian bakery firm invested out of Arab Spring crisis

Prospering amid political crises: How one Egyptian firm invested its way out

Egyptian bakery equipment firm Morcos has faced financial difficulties amid political unrest in its...

Key Industry Events