SUBSCRIBE

Breaking News on Industrial Baking & Snacks

News > Markets

Read more breaking news

 

 
key insights from food vision

Innovation for today: Digital tech empowers industry to innovate

By Nathan Gray+

04-Apr-2014
Last updated on 22-Apr-2014 at 13:18 GMT2014-04-22T13:18:53Z

Innovation for today: Digital tech empowers industry to innovate

The use of mobile technologies and social media to connect with real consumers can help manufacturers gain better innovation insights for today and tomorrow, says Chris Cornyn.

The use of social media and smart phones to gain ‘mobile insights’ from home consumers can lead to vital insights and innovations even in 'sleepy' food and drink categories, according to DINE Marketing founder and president Chris Cornyn.

Speaking to global industry leaders at the Food Vision event in Cannes, Cornyn warned innovation too often focuses on ‘blue sky’ thinking and long term projects, without considering simple refinements to products.

“Any time you talk about food innovation you have these things that you need to weigh, sort of pie in the sky, ten year’s out,” he told us during an interview at Food Vision. “But when we work with food companies, they want to innovate now, and they want to have things that they can go to market - not in seven years or ten years.”

Central to achieving these more immediate innovations is gaining real insights in to how consumers use and interact with your product, Cornyn said.

The DINE marketing president suggested a number of routes that manufacturers can take to start getting insights directly from consumers, adding that these insights will often drive immediate innovation and new product development.

Mobile insights for immediate innovation

Smart phones and the use of mobile technologies allow immediate interaction with real world consumers that can allow companies to get a clear idea of what people want or need. These can very quickly be fed back in to the innovation process in order to refine an existing product, said Cornyn.

“You might also explore that white space, of products ten years down the line, but a big thrust of what I really believe in is that you need to do both – you need to figure out insights to improve your existing products and then also insights to drive innovation long term.

“You can get insights from all over the world now, almost instantaneously, with mobile devices,” said Cornyn – who explained that the rise in mobile technologies like smart phones, and the increasing use of social media mean that it is easier than ever to get real consumer insights from anywhere in the world.

Video: Snacking can be a force for good, says nutrition specialist

Video: Snacking can be a force for good, says Campden BRI nutrition specialist

Food developers, manufacturers and ingredients suppliers gathered in Birmingham, UK, last month for a...

Video: Nim's brings its fruit-drying technology to vegetable snacks

Video: Nim's brings its fruit-drying technology to vegetable snacks

Snacks supplier Nim’s Fruit Crisps unveiled its first range of vegetable crisps at the...

Video: How dakos bread caught attention of Ottolenghi and retailers

Video: How Crete's dakos bread caught attention of Ottolenghi and retailers

BakeryandSnacks readers could be forgiven for not knowing what dakos is.

i2r launches tulip muffin and greaseproof papers

i2r launches tulip muffin and greaseproof papers for the bakery industry

i2r Packaging Solutions has launched a range of tulip muffin wraps and greaseproof papers to...

Eat with your eyes: Making sense of multi-sensory food

Eat with your eyes: Making sense of multi-sensory food

Food should taste and smell good but what else should and can it do...

Snack food market will continue growth

Snack market will grow despite war on fat

The crisp and snack market will continue to grow despite greater public focus on...

Flapjacked meets demand for protein with easy-to-make pancake, muffin

Flapjacked meets demand for more protein with easy-to-make pancake and muffin mixes

High protein, easy-to-eat foods are no longer limited to bars and shakes – now...

MycoTechnology at IFT, mushrooms can remove gluten from cereal crops

Could mushroom mycelium add a new dimension to the gluten-free market?

Speaking to FoodNavigator-USA at the 2015 IFT show, MycoTechnology CEO Alan Hahn recalls the...

How is Californian drought affecting almond supply?

How is Californian drought affecting almond supply?

Stacey Humble

Vice president of global marketing, Almond Board of California

Lights, camera, action! Edible insects in focus at IFT 2015

Lights, camera, action! Edible insects in focus at IFT 2015

No self-respecting food conference would be complete these days without a session on edible...

Bread hit hard by price wars

Bread is ‘price war casualty’ – FoB director

Bread is one of the biggest casualties of the supermarket price war, as retailers...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

USDA WASDE: Wheat supply up but ‘quality issue emerging’ says AHDB

Wheat supply up but ‘quality issue emerging’

Wheat supplies have hit record levels across the globe, but for France and some...

UK gluten-free businesses should storm Europe

Europe is ripe for UK gluten-free businesses

France and other European countries are prime targets for the UK’s established gluten-free (GF)...

Manufacturers are struggling with healthier food calls

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Snacks and candy blur: NPD and retail fueling, says NCA

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Snacks and confectionery have truly blurred from a product perspective and retail slant, says...

Key Industry Events