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The cereal bars made "with only kitchen cupboard ingredients" are available in three varieties: berries & cherries, fruit, nuts & seeds and super high fibre.
"Cereal bar eaters, who tend to be female and aged 25 or over, want a great taste and are increasingly aware of additives - many make purchasing decisions to avoid them. We feel our bars really answer that need," said Kerry Fuller, senior brand manager for Dorset Cereals.
The bars, kosher and vegetarian society approved, do not contain artificial sweeteners or added salt.