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United Biscuits R&D targets impulse channel

05-Mar-2014

United Biscuits has reformulated its classic baked Mini Cheddars and developed a new chili beef variant
United Biscuits has reformulated its classic baked Mini Cheddars and developed a new chili beef variant

 

United Biscuits has revamped the cheese flavor of its baked Mini Cheddars snack, developed a new chili beef flavor and added more price marked packs to target impulse buys.

The UK snack and biscuit firm has launched its chili beef baked Mini Cheddars across stores to tap into the rising popularity of chili-flavored snacks, it said, and will roll out its ‘cheesier’ snack variant across stores next month.

United Biscuits has also introduced its Crinklys cheese & onion share pack and Jacob’s Mini Cheddars 7-pack into its price marked line.

Ted Linehan, marketing director of savory biscuits at United Biscuits UK, said the company was dedicated to providing retailers with products that appeal to consumers but are also profitable.

“With the introduction of a new flavor variant, recipe formulation and new price market packs, we are responding to the consumer’s need to greater value, choice and above all a great tasting baked snack,” he said.

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