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Top 10 CPG brands 2013: Special K and Tostitos make the cut

12-Mar-2014
Last updated on 12-Mar-2014 at 12:44 GMT

Special K Pastry Crisps pulled in sales of $100.6 million for 2013, ranking third behind Yoplait and Dannon yogurt products
Special K Pastry Crisps pulled in sales of $100.6 million for 2013, ranking third behind Yoplait and Dannon yogurt products

Kellogg and Frito-Lay have ranked in IRI’s top 10 most successful US consumer packaged goods brands of 2013.

The research firm’s ‘Product Pacesetters’ report tracked new product launches for 2013 and compiled total first-year dollar sales across multiple outlets. Last year saw 9,500 new brand launches hit US shelves and 190,000 unique produce codes created.

The Kellogg Company ranked third for its Special K Pastry Crisps, pulling in total year sales of $100.6m. The pastry snacks come in a range of flavors including blueberry, chocolate and brown sugar cinnamon with each bar 100 calories.

Frito-Lay’s Tostitos Cantina Tortilla Chips ranked fourth, with 2013 sales just behind Kellogg at $100.3m. Frito-Lay launched the snack in a tie-up with Tostitos branded dips to tap into the sharing segment.

Kellogg and Frito-Lay placed just behind two major yogurt brands - Yoplait Greek 100 in second with $135.1m sales and Dannon Light & Fit Greek up top with $144.9m in dollar sales.

Kellogg also placed again in the top 10 list with its Special K Flatbread Breakfast Sandwiches listed ninth based on 2013 dollar sales of $77.9m. The frozen morning snack products come in several variations, including sausage, egg and cheese and bacon, egg and cheese and can be microwaved in minutes. 

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