Breaking News on Industrial Baking & Snacks

News > Manufacturers

News in brief

Kellogg launches Special K Nourish in Australia

Special K Nourish is part of Kellogg Australia's healthier 2014 direction, its brand manager says
Special K Nourish is part of Kellogg Australia's healthier 2014 direction, its brand manager says

Kellogg has launched Special K Nourish in Australia – a three-grain cold cereal variety that marks part of its 2014 brand revamp.

The Special K Nourish line came in three varieties – blackcurrant, apple & pepita; wildberry, raisin & pepita; and apricot, cranberry and almond – and has been rolled out in Coles, Woolworths and other leading, independent Australian retailers.

The breakfast cereals were made using blends of superfoods including oats, quinoa, pepita seeds and cranberries.

Kate Harris, senior brand manager for Special K Australia, said the launch followed in the wake of the brand’s initial revamp .

“Special K has changed. It’s taking a new, healthier direction in 2014 and the launch of Special K Nourish is the next significant step. After revamping the Special K flake recipe, we wanted to create some more nutritious options for Aussie women who are looking for quick, great tasting breakfast options which help them feel good about their choices and maintain a healthy lifestyle,” she said.

Kellogg launched Special K Nourish in the US last year but as a hot, porridge-type cereal.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Related products

Key Industry Events


Access all events listing

Our events, Events from partners...