The Renshaw brand includes marzipan, sugarpaste and soft icings and its online platform went live on January 22. The rebrand will be rolled out across all products at the end of the month.
Sarah Summers, commercial director at Renshaw, said: “Our new identity has been created to bolster the company’s heritage and authority but also to convey a strong sense of modernity and accessibility to co-incide with the brand’s move into online and international sales.”
James Moffatt, managing director at Organic Development – the firm that managed the website design and build – said that renshawbaking.com will be “a dedicated social media commerce platform” butdifferent because the social experience is at the heart of the site.
BakeryandSnacks.com spoke exclusively to RGFC executive chairman Pieter Totté last year about the new e-commerce platform and how it was set to stir business. See HERE .