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Mountain Dew flavored Cheetos in Japan


The limited-edition Mountain Dew Cheetos have hit shelves across Japan
The limited-edition Mountain Dew Cheetos have hit shelves across Japan

PepsiCo has developed another beverage-inspired flavor for its Cheetos brand in Japan – this time, Mountain Dew.

The snack major has launched the limited edition snack across Japan just months after its Pepsi-flavored Cheetos in August, 2013.

Frito-Lay Japan also developed cream stew Cheetos to the market at the end of last year – set to hit shelves across the country in March 2014.

Innovation expert, Steve Osborn from Leatherhead Food Research, previously told that PepsiCo was clever launching innovative snack flavors into Japan .

“It is interesting they have introduced it into the Japanese market given it is such a progressive and innovative market with different taste profiles and preferences to the West,” he said.

The Mountain Dew Cheetos are only available in Japan, but can be purchased online.

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