Mondelēz and Hain Celestial attending Snack Attack 2017

This will be Snack Attack’s fourth year, and the event has experienced strong growth in terms of volume of media and exhibitor participation, according to Snack Attack’s organizing company Fast Forward Event Productions.

The company’s co-founder, Michelle Metter, told BakeryandSnacks the show attracts four or five new exhibitors yearly, ranging from major CPG firms like Chobani to small brands like Good Health and Brownie Brittle.

“We think it’s important that brands, despite their sizes, have an equal opportunity to get media exposure,”​ Metter said. “Major brands obviously have bigger market penetration, but often, we see so much innovation from independent producers.”​

Products showcased at Snack Attack have to be new to the market, said Metter, adding that some of the specialty items may not even be on supermarket shelves as yet.​

The US snack market has been changing quickly over the past few years, she noted. In addition to the healthy food trend, there are more snacks being geared towards convenience and shareability, as well as paleo and indulgence.