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Mama Mary's pizza crust production shifting to B&G Foods facility

Vince Bamford

By Vince Bamford+

07-Jul-2016
Last updated on 07-Jul-2016 at 12:02 GMT2016-07-07T12:02:25Z

Mama Mary's produces a wide range of shelf-stable pizza crusts: Picture: mamamarys.com
Mama Mary's produces a wide range of shelf-stable pizza crusts: Picture: mamamarys.com

B&G Foods is to move production of Mama Mary’s pizza crusts – acquired by the business a year ago for $50m – to one of its own sites.

With the lease expiring on the Mama Mary’s facility in Spartanburg, South Carolina, B&G is shifting the brand’s manufacturing and warehouse operations to its site in Yadkinville, North Carolina.

Mama Mary’s operations are expected to fully move by mid-October this year, and B&G said it had put in place an employee assistance plan to offer eligible employees severance and support finding new employment.

B&G added it did not anticipate disruption in production or delivery of customer orders for Mama Mary’s products.

Seamlessly integrate

The company’s Yadkinville facility currently produces B&G baked goods and snacks brands New York Style and Old London, and the company said the site had capacity to “seamlessly integrate” production of Mama Mary’s products.

Although this was a difficult decision, we believe that consolidating Mama Mary’s operations with the production facility we own in Yadkinville, North Carolina is in the best long-term interests of B&G Foods, our employees and our stockholders,” said B&G Foods president and chief executive officer Robert C Cantwell.

He added the decision to close the site is consistent with the company’s ongoing efforts to reduce excess capacity, improve productivity and operating efficiencies and reduce costs.

'In the best long-term interests of B&G Foods, our employees and our stockholders'

Robert C Cantwell, president and chief executive officer, B&G Foods

We are grateful for the dedication and support of each of our team members and we appreciate their contribution in building the Mama Mary’s brand,” said Cantwell.

Leading shelf-staple pizza crust brand

At the time it acquired Spartan Foods, which traded as Mama Mary’s, from owner Linsalata Capital Partners, B&G described Mama Mary’s as the number one brand of shelf-stable prize crust by unit volume in the retail channel.

It said that, after being fully integrated into B&G Foods, the brand will generate annualized net sales of around $35m and adjusted EBITDA of around $7.5m.

Speaking about the deal last July, Cantwell said: “Under the leadership of Linsalata Capital, the company has built a solid and profitable business.”

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