SUBSCRIBE

Breaking News on Industrial Baking & Snacks

News > Manufacturers

Read more breaking news

 

 

Little consumer choice in crisp category

By Nicholas Robinson+

23-Apr-2014
Last updated on 24-Apr-2014 at 14:57 GMT2014-04-24T14:57:35Z

John Tague

John Tague

Consumer choice has been tainted by too few brands dominating the crisp category, the founder of a new crisp brand has claimed.

John Tague, founder of the crisp brand Tags, told FoodManufacture.co.uk in this exclusive video that brand variety in the category didn’t reflect that of others, such as confectionery.

The likes of Walkers held 56% of the £3.3bn crisp market, according to data from the market research firm Mintel in 2013, which was too much for one brand, said Tague.

‘David and Goliath’

“It’s a difficult market, like David and Goliath almost, but we believe in our branding and our product quality and our mission statement to deliver great quality products at value for money for the consumer,” said Tague.

“History tells you that big brands will be there forever, but there is a different consumer that comes into the categories that always looks for something different.”

To hear how Tague, former md of Seabrook crisps, is planning to take 10% of the UK’s bagged snacks market within 10 years, watch this video.

Meanwhile, read an exclusive interview with Tague in the July issue of Food Manufacture by subscribing.

Can consumers tell the difference between sustainable cocoa labels?

Vox Pop: Can consumers tell the difference between sustainable cocoa labels?

Many consumers struggle to tell the difference between cocoa certification program labels like Fairtrade...

ITENE develops antimicrobial packaging for bread

ITENE develops antimicrobial packaging for bread

ITENE (Packaging, Transport and Logistics Research Center) Madrid, has developed an antimicrobial packaging for...

Tetra Recart expands globally entering Middle East snack category

EXCLUSIVE: Tetra Recart expands globally entering Middle East snack category

Tetra Recart, part of dairy processing and packaging firm Tetra Pak, is strengthening its...

Digimarc intelligent packaging is like a built-in media network

Digimarc: ‘Think about packaging as your own built-in media network’

Active, intelligent packaging is similar to the 1950s phenomenon of TV, according to Digimarc,...

5-c creator Serge Hercberg on nutrition logos, lobbies and conflicts of interest

5-c creator Serge Hercberg on nutrition logos, lobbies and conflicts of interest

Professor Serge Hercberg

Director of nutrition research, University of Paris 13

Philibert Savours creates mini panettone cakes with dates for MENA

Philibert Savours creates mini panettone cakes with dates for MENA market

Philibert Savours created mini panettone cakes with dates for the MENA market at Gulfood...

Active, intelligent packaging industry to double to €32bn by 2022

Active, intelligent packaging industry to double to €32bn by 2022

The active, intelligent packaging industry will double in size from €15bn in 2015 to...

Cake Concepts develops Fun Cakes and sponge pancakes

Cake Concepts takes Japanese idea to develop Fun Cakes and sponge pancakes

Cake Concepts has taken an idea from Japan and adapted it to American and...

Italian packaging processing €6.2bn turnover in 2015

Italian packaging & processing industry sees €6.2bn turnover in 2015

The Italian food packaging & processing machinery industry rose to €6.2bn turnover in 2015,...

Gorreri to focus on US after success in China, India & the Middle East

Gorreri to focus on US after success in China, India & the Middle East

Gorreri, which supplies lines and equipment for layer cakes and mini rolls, among others,...

Bread hit hard by price wars

Bread is ‘price war casualty’ – FoB director

Bread is one of the biggest casualties of the supermarket price war, as retailers...

food packaging, business, women

How to be a successful woman in the packaging industry

Passion, determination and ambition: all top tips for aspiring businesswomen, say three senior Swedish...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

USDA WASDE: Wheat supply up but ‘quality issue emerging’ says AHDB

Wheat supply up but ‘quality issue emerging’

Wheat supplies have hit record levels across the globe, but for France and some...

UK gluten-free businesses should storm Europe

Europe is ripe for UK gluten-free businesses

France and other European countries are prime targets for the UK’s established gluten-free (GF)...

Manufacturers are struggling with healthier food calls

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...