SUBSCRIBE

Breaking News on Industrial Baking & Snacks

News > Manufacturers

Read more breaking news

 

 
Loading...

Little consumer choice in crisp category

By Nicholas Robinson+

23-Apr-2014
Last updated on 24-Apr-2014 at 14:57 GMT2014-04-24T14:57:35Z

John Tague

John Tague

Consumer choice has been tainted by too few brands dominating the crisp category, the founder of a new crisp brand has claimed.

John Tague, founder of the crisp brand Tags, told FoodManufacture.co.uk in this exclusive video that brand variety in the category didn’t reflect that of others, such as confectionery.

The likes of Walkers held 56% of the £3.3bn crisp market, according to data from the market research firm Mintel in 2013, which was too much for one brand, said Tague.

‘David and Goliath’

“It’s a difficult market, like David and Goliath almost, but we believe in our branding and our product quality and our mission statement to deliver great quality products at value for money for the consumer,” said Tague.

“History tells you that big brands will be there forever, but there is a different consumer that comes into the categories that always looks for something different.”

To hear how Tague, former md of Seabrook crisps, is planning to take 10% of the UK’s bagged snacks market within 10 years, watch this video.

Meanwhile, read an exclusive interview with Tague in the July issue of Food Manufacture by subscribing.

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

Julian Mellentin

Director, New Nutrition Business

The making of a brand: Contract manufacturers share secrets to success

The making of a brand: Contract manufacturers share secrets to success

The firms that manufacture healthy food and supplement products do much more than just...

Outsourcing science: Where does the future of industry research lie?

Outsourcing science: Where does the future of industry research lie?

An trend for outsourcing science and research may be good news for contract research...

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers...

Bakery sector ExxonMobil Anuga FoodTec

Bakery sector satisfies sweet tooth at ExxonMobil Anuga stand

ExxonMobil treated guests to samples of bakery products, in partnership with its customers who...

Snack innovation: Packaging inspiration Anuga FoodTec

Critic-free innovation: What snack makers should learn from students

Snack manufacturers can follow in the footsteps of design students – innovating positively, without...

Dave's Killer Bread takes on the carb-bashers at Expo West

Bread is back! Dave's Killer Bread takes on the carb-bashers at Expo West

While retail sales of packaged bread have been pretty sluggish in recent years, one...

Popcorn packaging: Innovations from ISM 2015

Popcorn packaging: Innovations to draw in snackers…

Popcorn is increasingly competitive and manufacturers are battling for shelf space and consumers with...

Does the edible bugs trend have the legs to succeed?

Does the edible bugs trend have the legs to succeed?

Not a week goes by without media headlines talking about the potential of insects...

Snacking trends video at the Winter Fancy Food Show 2015

Lights, camera, action! Snacking trends at the Winter Fancy Food Show

What are the hottest trends in snacks? Sprouted grains? Baked popcorn? Gourmet jerky? Join...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

USDA WASDE: Wheat supply up but ‘quality issue emerging’ says AHDB

Wheat supply up but ‘quality issue emerging’

Wheat supplies have hit record levels across the globe, but for France and some...

UK gluten-free businesses should storm Europe

Europe is ripe for UK gluten-free businesses

France and other European countries are prime targets for the UK’s established gluten-free (GF)...

Manufacturers are struggling with healthier food calls

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Snacks and candy blur: NPD and retail fueling, says NCA

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Snacks and confectionery have truly blurred from a product perspective and retail slant, says...

Egyptian bakery firm invested out of Arab Spring crisis

Prospering amid political crises: How one Egyptian firm invested its way out

Egyptian bakery equipment firm Morcos has faced financial difficulties amid political unrest in its...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...