Van’s Natural Foods has launched a range of gluten-free, whole grain cereals, crackers and snack bars to plug health demands for nutritious breakfast and snack options.
The gluten-free frozen breakfast food specialist has also developed frozen waffles.
All items in the new range have been developed using various ancient grains including millet, quinoa, teff and amaranth and are therefore high in whole grains and fiber.
The range has started to feature in grocery stores already with a full roll-out expected by summer, the firm said.
The cereals come in two flavors - Honey Nut Crunch and Cinnamon Heaven flavors, the crackers in three – Multigrain, Lots of Everything! and Say Cheese! and the snack bars in Chocolate Chip, Cranberry Almond and Peanut Butter Chocolate.
“Our new breakfast and snack-time options are so good the whole family will love them whether or not they realize they are gluten-free and filled with healthy whole grains and fiber,” Sarah Meis, director of marketing at Van’s said.