Frito-Lay once again drafted in fans to create a Doritos advert to be aired at the Super Bowl last weekend.
The snack titan and official Super Bowl 2013 sponsor has been dedicated to consumer-created Doritos ads for the games since 2007 through its contest ‘Crash the Super Bowl’.
“We’ve always felt that the Doritos brand should be shaped by its fans, and we’re proud to give them this unmatched stage and one of the boldest opportunities possible to spotlight their talents year over year,” Ram Krishnan, vice president of marketing for Frito-Lay North America, said.
The snack brand received thousands of submissions and selected two finalists to air during Super Bowl Sunday – one called ‘Goat 4 Sale’ and another ‘Fashionista Daddy.
The creator of the latter won a prize to work with film director Michael Bay on the next Transformers movie. Click here to view the fan-made Doritos advert.