SUBSCRIBE

Breaking News on Industrial Baking & Snacks

News > Manufacturers

News in brief

Bridges Ventures acquires controlling stake in Wholebake

Post a comment

By Kacey Culliney+

28-Jul-2014
Last updated on 28-Jul-2014 at 18:05 GMT

Wholebake's 9bar brand is endorsed by Olympic gold medalist, Ed Clancy of the GB cycling team
Wholebake's 9bar brand is endorsed by Olympic gold medalist, Ed Clancy of the GB cycling team

UK investment firm Bridges Ventures will bolster capacity and brand development at Welsh energy bar specialist Wholebake.

Under its third sustainable growth fund, Bridges will provide funding to create 60 new jobs at Wholebake and expand its 9bar brand. The seed-based snack bars are gluten-free and high in protein.

Oliver Wyncoll, partner at Bridges Ventures, said Wholebake had huge potential.

“These natural products are bang on trend with consumer demand for great tasting, higher protein, gluten-free snacking. With our investment, we hope to widen the strong and loyal following that 9bar has developed and open up new sales channels which will create many new jobs in North Wales,” he said.

Current CEO Mark Gould and operations director Richard Shaw will be kept but Bridges has added Jaclyn Kelly as CFO – the previous finance director of fruit loaf firm Soreen.

Gould welcomed the investment, particularly given the promise healthy snacking had across the globe.

Wholebake pulled in sales of £11m ($18.6m) in the year ending March 31, 2014.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Key Industry Events

 

Access all events listing

Our events, Events from partners...