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Bellarise adds vegetarian to clean label with new brioche base and improver launch

Douglas Yu

By Douglas Yu+

01-Nov-2016
Last updated on 04-Nov-2016 at 10:43 GMT2016-11-04T10:43:43Z

Bellarise’s new vegan 2% brioche improver has the same conditioning and softening system as in the 5% base.
Bellarise’s new vegan 2% brioche improver has the same conditioning and softening system as in the 5% base.

California-based baking ingredient supplier, Bellarise, told BakeryandSnacks that vegan and vegetarian represent an “under-explored frontier on the clean label map,” and has therefore launched vegan 5% brioche base and 2% brioche improver for commercial bakers. 

The company was established by Pak Group in 2012 and produces a full range of baking ingredients, including yeasts, dough conditioners and emulsifiers.

The decision to create the vegetarian and vegan offering was based on key market indicators and consumer values showing that 35% of US food consumers connect these foods with healthier diets.

How can they be used in baked goods?

“We created a traditional French brioche, then looked at ways to replace anything non-vegan while keeping the same robust flavor and texture that customers recognize as classic brioche,” said president of Pak Group, Walt Postelwait.

The percentage of both products relates to baker’s percentage use rate, according to Bellarise. The 5% brioche base gives bakers everything they need to create their brioche, except flour, salt and water; the 2% brioche improver allows bakers to use their own flavor and color systems. The improver has the same conditioning and softening system as in the 5% base.

“We tested both the base and improver extensively to ensure reliability, and featured it in different applications, including a brioche bun, sliced brioche pan bread and a roll,” Postelwait said.

Bellarise did not disclose the prices of the new ingredients, but said they are priced based on fair market value.

Making more acceptable labels

This site previously reported that clean label products still represent a small but growing part of the bakery market. Ingredient supplier, DuPont Health and Nutrition, explained that the definition of clean label could also vary by company and by channel.

As for Bellarise, clean label means opportunities for developing ingredients that accommodate consumers with certain allergies and intolerances.

“We thereby make ingredient labels that are much more acceptable to a broader market,” the company said.

“As we carefully monitor and study new trends and analyze where the industry is headed, we have followed vegan and vegetarian foods closely and found that more and more people are choosing vegan foods as they adopt a healthier lifestyle,” Postelwait said.

“Our customers need us to stay ahead of market behaviors, and this is just one way to give them what they’re looking for.”

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