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Allied Bakeries Kingsmill launches Great White Rolls

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By Anna Bonar+

10-Jul-2014
Last updated the 11-Jul-2014 at 12:43 GMT

By expanding the range with Great White the company hoped to drive growth in the rolls sector.
By expanding the range with Great White the company hoped to drive growth in the rolls sector.

Kingsmill launches Great White Rolls following the release of Kingsmill Great White - loaves with as much fibre as wholemeal - back in March. 

The company hoped that the roll variation of the Great White would repeat the success of its loaf parent product, holding 8% of the unit share of the 800 g standard white bread sector.

Great White is set to join Kingsmill rolls range already including Wholemeal, 50/50 and Soft White. By expanding the range with Great White the company hoped to drive growth in the rolls segment. 

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