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Fact-finding and brand building: Special K asks for social media posts instead of cash

Special K’s pop-up shop in Australia where social media posts are used instead of cash will give Kellogg crucial face-to-face contact with consumers for fact-finding and brand building, says a...

Flowers Foods CEO on Hostess re-entry: ‘We have confidence that our cake business will weather that reintroduction well’

Flowers Foods remains confident in the strength of its Tastykake business a month after Hostess re-entered the market with the infamous Twinkie et al., its CEO says.

'Retail relationships' to underpin success for Grupo Bimbo's Goodbye Gluten line

Grupo Bimbo has developed a branded US gluten-free line that an analyst predicts big things for given the company’s strong market foothold and retail network.

Hot stuff: Special K multi-grain porridge has a competitive edge, says analyst

Promoting positive nutrition with mixed grains alongside a low fat content will give Kellogg a competitive edge in the porridge market, says analyst.

News in brief

Campbell Soup seals Kelsen snack buy

Campbell Soup has completed its acquisition of Danish baked snacks player Kelsen Group.

It’s official: Promoted and organic tweets drive offline sales, says Twitter, and we can prove it

Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged...

Barbara’s on going non-GMO: ‘It’s a huge shift in the food industry which is driven by consumers’

Booming consumer desire for GMO-free products has been the driving force behind Barbara’s efforts towards non-GMO certification, says its vice president of marketing.

General Mills’ Betty Crocker same-sex marriage support is risky but smart, says analyst

General Mills’ iconic home-cooking brand Betty Crocker is supporting same-sex marriages - a risky but smart move for an essentially conservative brand, an analyst says.

Greggs scraps £30M frozen food plant

Greggs has shelved plans to build a £30M frozen food factory, which had previously been hailed as key to expanding its business with supermarkets, as it targets a food to go...

News in brief

More layoffs at Kellogg Memphis plant: ‘We have more capacity and resources than necessary to operate the plant’

Kellogg has confirmed there will be further job cuts at its cereals factory in Memphis in the coming weeks as part of a round of layoffs first announced in April,...

Tyrrells sell spells international expansion

Tyrrells Potato Crisps, the chip company which has built its name on home-made, British branding, has been sold to Bahrain-registered Investcorp.

Gluten-free foodservice sales could be ‘pretty spectacular’, says Boulder Brands as top coffee and donut chains bid for a slice of the action

Boulder Brands, the firm behind two of the biggest names in gluten-free, Udi’s and Glutino, is talking to one of America’s largest coffee chains, and one of its largest donut...

News in brief

Post Foods moves into active nutrition, supplements, with $180m deal to buy Joint Juice and Premier Protein maker PNC

Ready-to-eat cereals giant Post Holdings has moved into the active nutrition and supplements market with a $180m deal to acquire Premier Nutrition Corporation (PNC) - maker of Titan and Premier...

Kellogg CEO: Innovation means beverages, hot cereals and breakfast sandwiches

The Kellogg Company plans to pump big bucks into NPD that stretches the boundaries of traditional cereal in a bid to boost a tired and soft US market, its CEO...

Quaker shifts away from cereal with Jamba Juice partnership

PepsiCo’s Quaker brand sees potential in oats beyond breakfast and has struck a deal with smoothie retailer Jamba Juice.

Tyrrells sold for £100M

Investcorp has bought crisp firm Tyrrells today (August 1) for £100M in what represents a rare foray into the food and drink manufacturing sector for the self-styled alternative investment company....

Grupo Bimbo CEO on re-entering Brazil: ‘We lost a bit of the Grupo Bimbo DNA'

Grupo Bimbo lost a bit of its DNA when it re-entered Brazil because there was too much focus on immediate growth, its CEO admits.

CSPI aims to bust common myth that processed snacks are cheaper than fruit and veg

Given the obesity epidemic and high rates of chronic disease in the US, consumers should replace convenience foods and snacks with cheaper options like fruit and vegetables, says the Center...

News in brief

Weet-Bix makes Australia’s most trusted brands list

Weet-Bix has been named one of Australia’s most trusted brands in a recent Reader’s Digest annual survey.

Hostess Brands president: 'The Twinkie is like Elvis - many impersonators, but only one king'

Hostess Brands may develop new cake lines with added fiber, wholegrain or even gluten-free variants and it's not afraid of competition, its president says.

News in brief

Dunkin’ Brands cashing in on Royal baby hype

Dunkin’ Brands has launched two products to cash in on celebrations surrounding the birth of the Royal baby.

Premier Foods on morning goods: ‘Reducing salt levels can be very challenging’

UK-based Premier Foods is committed to slashing salt in its breads, cakes and morning goods despite the technical challenges, it says.

Bimbo Bakeries USA unfazed by Hostess re-entry, says president

Bimbo Bakeries USA (BBU) will rise to the challenge of increased market competition following the re-entry of Hostess Brands last week, its president says.

PepsiCo CEO: Quaker needs ‘some attention’

The Quaker brand needs some attention if it is to reach its true potential, says the CEO of PepsiCo.

UPDATE: High protein ‘super’ cereal targets global obesity epidemic, says developer

A newly developed cereal high in protein and fiber but low in fat, salt and sugar has hit the market to tackle the global obesity epidemic, its developer ViSalus says.

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