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The white bread slump: ‘It’s maybe our fault in promoting wholemeal’, says Federation of Bakers

Industry has dedicated a lot of promotional efforts on wholemeal bread and this could have contributed to the slump in white bread, says the Federation of Bakers’ (FOB) director.

Lucky Charms rainbow Pride campaign targeted diverse millennials, says General Mills

General Mills wanted to resonate better with young, diverse Lucky Charms consumers through its #LuckyToBe digital campaign which honored Pride month, its marketing manager says.

Digital marketing is more cost-effective and targeted, says Barbara’s

Weetabix-owned natural and organic cereal and snack firm Barbara’s says it can better target its niche consumer base with digital media efforts at a cheaper cost.

No way! Its Gluten Free: GreenLite set for US gluten-free brand launch

Israeli gluten-free specialists GreenLite are set to launch its new branded bread products to the US market next month, with a European roll out on the horizon too.

ADM's GrainCorp takeover in shareholders' hands

GrainCorp’s board of directors has recommended that its shareholders accept the A$3.4bn (US$3.16bn) takeover bid from Archer Daniel Midland in the absence of a superior offer.

US cereal decline can be beaten if you're clever, says General Mills CEO

The US cereal category has been in a steady state of decline for the past decade but General Mills' CEO says that when you have the right message and innovation,...

Grupo Bimbo must consider the US gluten-free boom, analyst warns

Grupo Bimbo must take heed of the booming gluten-free trend as it moves to invest heavily in the US market, says an analyst.

Private label ‘perfect storm’ will not shake snacks, says Euromonitor

There’s a perfect storm brewing for private label across Europe, but big brand strength will shelter snack makers, says Euromonitor.

News in brief

Federation of Bakers elects new chairman

The Federation of Bakers has elected the operations director at Warburtons as its new chairman.

ESA: Snack makers must better communicate with NGOs and government

Snack makers need a better and more open discourse with NGOs and government about efforts made to improve the nutritional profile of their products, says the director general of the...

Campbell Soup seeks to boost footprint in China with deal to buy Danish baked snacks maker Kelsen Group

A month after announcing a deal to buy baby food firm Plum Organics, Campbell Soup has unveiled plans to acquire Kelsen Group A/S, a Danish producer of baked snacks that...


Kellogg inks Pringles EMEA expansion plan

Kellogg plans to introduce three new production lines to its Belgium Pringles plant within the next two years to cater to soaring demand.


Improved trade body collaboration will benefit snack makers, says SFA

A more open and proactive approach to collaboration between trade bodies will give the snack industry better access to education, information and government relations, says soon-to-be Snack Food Association (SFA)...


Counterintuitive? Healthy snack reformulation claims are decreasing, Mintel

Claims like low sodium, low fat and low calorie on snacks are decreasing which seems counterintuitive given action is being taken by manufacturers, said the director of innovation and insights...

News in brief

Bold snacks with an ethnic flair are on-trend, says Kellogg

Kellogg has developed new snacks in the US under its Cheez-It, Pringles and Kashi brands inspired by on-trend ethnic and bold flavors, it says.

Smart loaf? Start-up seeks partner to upscale zero carb gluten-free bread production

US start-up Smart Baking Company is looking to strike a partnership to upscale production of its patent-pending zero carbohydrate gluten-free bread.

General Mills CFO: ‘The strength of our cereal business is rooted in the breadth of our portfolio’

The breadth of General Mills’ portfolio and targeted marketing enables the company to stay strong in the cereal sector, its CFO says.

Big interview: Steve Hughes, CEO, Boulder Brands

Boulder Brands CEO: ‘I’ve been following food trends for 30 years and I’ve never seen anything like gluten-free ‘

Back in 2008/9, Boulder Brands CEO Steve Hughes had a lot of sleepless nights. The struggling Smart Balance spreads business - which represented 90% of group revenues - was running...

Special K Nourish: ‘The concept of hot cereal in the US is a cultural change’, says analyst

US consumers don’t have the habit of eating hot cereal, but they are very open to new concepts and the Special K Nourish launch should do very well, says an...

News in brief

French pastry chef trademarks ‘cronut’ creation as craze heightens

A French pastry chef has successfully trademarked his donut-croissant hybrid in the US as buzz around it soars.

General Mills reacted ‘a little slow’ to racist backlash on Cheerios ad: Marketing expert

General Mills could have acted faster to disable YouTube comments on its new Cheerios advert as a flurry of racist remarks were made about the interracial family it featured, a...

Grupo Bimbo CEO: ‘A true global leader’

Grupo Bimbo’s CEO Daniel Servitje is a true global leader who has shaped his business into the largest bakery in the world, says the director of the Executives’ Club of...

Bakers to battle white bread ‘misconceptions’

Plant bakers need to defend their corner more robustly in order to increase consumer awareness of bread's nutritional benefits while also battling harvest, regulatory and publicity woes.

News in brief

Mondelez signs mobile deal with Google

Mondelez International has reached an agreement with Google to boost its presence on mobile platforms.

Kellogg targets ‘dunkable’, handheld breakfast trend in continental Europe

Kellogg has launched a breakfast biscuit range in France, Spain and Italy to cash in on consumer desires for ‘dunkable’, handheld breakfast options on the continent, it said.

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