SUBSCRIBE

Breaking News on Industrial Baking & Snacks

News > Ingredients

Read more breaking news

 

 
DISPATCHES FROM VITAFOODS EUROPE 2014

Ingredia: Chia oil to boil bigger storm in Europe thanks to claims

By Kacey Culliney+

14-May-2014
Last updated on 14-May-2014 at 14:15 GMT2014-05-14T14:15:30Z

EC novel foods approval is expected in June, this year
EC novel foods approval is expected in June, this year
Loading the player...

Europe's rubber stamp on Ingredia’s Benexia chia oil, expected in June, will heat up appeal even more, claims its global director.

The UK Food Standards Agency (FSA) has already granted novel foods approval and Ingredia is now awaiting approval from the European Commission.

The omega-3 rich chia-based oil can be used to replace 10% of plant oils in a range of food and beverage applications, including baked goods, breakfast cereal and bars and snacks.

The ingredient has already proved popular in a host of applications including bread, cereal bars and biscuits across global markets such as Brazil, Chile and the US but Benexia’s commercial director Juan De Salas said the oil had bigger potential in Europe because of nutritional and health claims that could be made.

Speaking to BakeryandSnacks.com at Vitafoods Europe 2014 in Geneva, Switzerland, De Salas and his colleague Aurélie Vromain, product manager at Benexia, said in oil form, the chia ingredient opened up a window of opportunities.

The ancient grains trend was helping the appeal of chia in bakery, snacks and cereals, Vromain said, but in seed form, potential remained limited.

Stable, neutral taste and omega-3 punch

De Salas said bakery, snack and cereal makers were keen to enrich their products with omega-3s but fish-based ingredients threw up taste problems. The chia oil, he said, was a stable, neutral-tasting and rich alternative.

The oil remained stable in food matrixes and contained more than 65% omega-3s, he explained, and the neutral, nutty flavor worked extremely well in cereal-based products. “…Companies who’ve been looking for omega-3 ingredients now see a tremendous opportunity.”

Related products

Related suppliers

Bread hit hard by price wars

Bread is ‘price war casualty’ – FoB director

Bread is one of the biggest casualties of the supermarket price war, as retailers...

food packaging, business, women

How to be a successful woman in the packaging industry

Passion, determination and ambition: all top tips for aspiring businesswomen, say three senior Swedish...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

USDA WASDE: Wheat supply up but ‘quality issue emerging’ says AHDB

Wheat supply up but ‘quality issue emerging’

Wheat supplies have hit record levels across the globe, but for France and some...

UK gluten-free businesses should storm Europe

Europe is ripe for UK gluten-free businesses

France and other European countries are prime targets for the UK’s established gluten-free (GF)...

Manufacturers are struggling with healthier food calls

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Gourmet breads on trend, says Bridor

Gourmet breads on trend, says Bridor

French artisan bakery maker Bridor says consumers are eating less bread, but are demanding...

Verdiujns extends portfolio of BRC-certified  wafers

Verdiujns extends portfolio of BRC-certified wafers

Verduijns Fine Biscuits launched three savory variants to its portfolio of organic wafers at...

Dutch baker Daelmans aims to take stroopwafels worldwide

Dutch baker Daelmans aims to take stroopwafels worldwide

Daelmans has been making the caramel waffles for over 100 years and today, is...

Kettle Chips ventures into new snack territory with Snyder’s-Lance

Kettle Chips ventures out of UK and to new snack territory with Snyder’s-Lance

UK business Kettle Foods is diversifying into new snacking avenues such as popcorn and...

Soviet era’s Long Chips’ journey of endurance

Soviet era’s Long Chips’ journey of endurance

Pernes L’s Latvian snack, Long Chips, survived the collapse of the Soviet Union in...

Ex-flight attendant creates PaPis pea protein snacks for passengers

Ex-flight attendant creates PaPis pea protein snacks for business class passengers

Startup PaPicant has developed PaPis, a savory snack bar targeted at first and business...

wow!bab targets supermarkets with baobab cereals and bars

wow!bab targets supermarkets with baobab cereals and bars

German cereal and cereal bar company Frutelia is eyeing mainstream supermarket listings for its...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...