Breaking News on Industrial Baking & Snacks

News > Ingredients

Read more breaking news


News in brief

Allied Bakeries sees superfood potential with chia bread launch


Allied Bakeries sees superfood potential with chia bread launch

Allied Bakeries has launched a chia seed bread in the UK though its Burgen business as it looks to capitalise on the nutritional benefits from the seeds and a consumer trend for healthy breads.

Bergen, which improved its sales 22,57% on last year, will roll out its Sunflower & Chia Seed bread over the next few months.

Allied Bakeries is marketing its new launches on a health platform.

It claims the breads can boost diets with plant-based Omega 3 and alpha linolenic acid (ALA), which it says can help maintain cholesterol levels.

Ellen Bailey, senior brand manager for Burgen, said: “This particular product has been created in response to a growing consumer demand for healthy bread.“

“With consumers wanting that little bit extra from their bread, Burgen Sunflower & Chia Seed is the perfect introduction to the latest superfood, Chia seeds.”

Chia (also known as Salvia hispanica) is a summer annual herbaceous plant belonging to the mint family that develops seeds. The seeds were approved in 2009 as a novel food in the EU for bread products up to 5%.

Key Industry Events


Access all events listing

Our events, Events from partners...

Live Supplier Webinars

Using Barley to Formulate Healthy Food Products
Alberta Barley Commission

On demand Supplier Webinars

Raising the Bar: Ingredients, Claims and Increasing Consumer Appeal
Almond Board of California
All supplier webinars