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Wheat breeder KWS UK has seen a jump in demand from farmers for its white wheat variety Zircon, following an appeal from Weetabix for more of the grain to be sourced in the UK.
Grain suppliers Grainfarmers and Centaur – in the midst of a merger which will see them become Openfield – have accepted an order from Weetabix to supply 7,500 tonnes of Zircon a year for three years.
Weetabix says that white wheat makes a sweeter, paler flour than commonly used red wheat varieties, and it will be used in its ‘minis’ range. Weetabix will pay a premium of £15 a tonne over the feed grain price, plus £10 extra haulage, for Zircon wheat.
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