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Consumer paradoxes are making things tougher for industry, says R&D head at Puratos
CHEWING OVER IDEAS WITH PURATOS

‘It’s quite a challenge to satisfy consumers’: Puratos R&D head

Consumers want the best of everything and the challenge for bakery manufacturers is to address complicated paradoxes, says the head of research and development (R&D) at Puratos.

Local governor Lodewijk De Wiite joins Eddy Van Belle (Puratos chairman of the board) and Daniel Malcorps (Puratos CEO) at the ceremony

‘Mixing different disciplines together is a great source of innovation’: Puratos R&D head

Bringing together teams to spark innovation and ideas is the driver behind Puratos’ €15m ($19.5m) investment in a new global research and development center, its R&D head says.

Puratos so confident in new products, it has a money-back-guarantee

Tackling wheat woes and consumer taste: Puratos reformulates and launches new bread improvers

Puratos has reformulated and developed new market-specific bread improvers to address flour quality fluctuations and cater to consumer taste profiles, it says.

Puratos will open new Chinese plant 'in coming weeks' according to CEO

Puratos strengthens Asian presence with new Chinese plant

Belgian bakery ingredients firm Puratos has a new manufacturing and innovation centre in China that will be dedicated to developing products for the local Asian taste requirements.

The strength behind Puratos is the dedication to innovation and knowledge, says CEO
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‘Organic growth is helping us more than acquisitions’ – Puratos CEO

Investment in organic growth is more valuable than acquisitions that hold challenges of merging cultures and adjusting knowledge, according to the CEO of Puratos.

Puratos records strong 2011 results enabling hefty organic investment for 2012

Puratos ‘solid’ to inject €80m into 2012 organic growth

Belgium bakery ingredients firm Puratos has announced plans to invest €80m in organic growth for 2012 as it posted an 11% net sales surge for 2011.

Photo credit: Puratos

Puratos doubles production in China and announces two new sites

Bakery ingredients firm Puratos has announced plans to build a €22m site in China and production facilities in Spain and Mexico as it looks to seize upon strong growth in...

Puratos invests €30m on production site to capitalise on US sales growth

Bakery ingredients firm Puratos has announced that it will renovate and expand its manufacturing facility in Pennsauken, New Jersey to seize upon growing US sales.

Puratos is impressed by the modernity of Pure Food's operation

“Artisanal customers needn’t worry”, says Puratos post-Latvian acquisition

Belgian supplier Puratos says its undisclosed acquisition this week of 17-year-old Latvian fruit fillings firm, Pure Food, is about expansion into the central and eastern European and Nordic regions –...

Puratos tackles sourdough capacity shortfall with new unit

A new natural sourdough production unit in Belgium costing €21m will boost volume and help meet the hike in demand from bakers for the bread ingredient, claims Puratos.