Breaking News on Industrial Baking & Snacks

Big Brands > Puratos

Puratos: Wild berry bakery fillings on trend

Puratos has added wild berries to its bakery fillings range to align with consumer interest in nutritional tasty ingredients and move away from watery, cultivated berries.

Puratos rolls out fat-cutting, long-life fillings globally

Puratos Group has developed a line of multifunctional baked good fillings that can slash fat and improve shelf life while tapping into indulgence, its product manager says. 

‘There’s an emergency for cake freshness in the industry’: Puratos

There is an urgent need for freshness in the cake sector with strongest demands from Asia and South America, a Puratos brand manager says.


‘It’s quite a challenge to satisfy consumers’: Puratos R&D head

Consumers want the best of everything and the challenge for bakery manufacturers is to address complicated paradoxes, says the head of research and development (R&D) at Puratos.

‘Mixing different disciplines together is a great source of innovation’: Puratos R&D head

Bringing together teams to spark innovation and ideas is the driver behind Puratos’ €15m ($19.5m) investment in a new global research and development center, its R&D head says.

Tackling wheat woes and consumer taste: Puratos reformulates and launches new bread improvers

Puratos has reformulated and developed new market-specific bread improvers to address flour quality fluctuations and cater to consumer taste profiles, it says.

Puratos strengthens Asian presence with new Chinese plant

Belgian bakery ingredients firm Puratos has a new manufacturing and innovation centre in China that will be dedicated to developing products for the local Asian taste requirements.

Exclusive interview

‘Organic growth is helping us more than acquisitions’ – Puratos CEO

Investment in organic growth is more valuable than acquisitions that hold challenges of merging cultures and adjusting knowledge, according to the CEO of Puratos.

Puratos ‘solid’ to inject €80m into 2012 organic growth

Belgium bakery ingredients firm Puratos has announced plans to invest €80m in organic growth for 2012 as it posted an 11% net sales surge for 2011.

Puratos doubles production in China and announces two new sites

Bakery ingredients firm Puratos has announced plans to build a €22m site in China and production facilities in Spain and Mexico as it looks to seize upon strong growth in...

Puratos invests €30m on production site to capitalise on US sales growth

Bakery ingredients firm Puratos has announced that it will renovate and expand its manufacturing facility in Pennsauken, New Jersey to seize upon growing US sales.

“Artisanal customers needn’t worry”, says Puratos post-Latvian acquisition

Belgian supplier Puratos says its undisclosed acquisition this week of 17-year-old Latvian fruit fillings firm, Pure Food, is about expansion into the central and eastern European and Nordic regions –...

Puratos tackles sourdough capacity shortfall with new unit

A new natural sourdough production unit in Belgium costing €21m will boost volume and help meet the hike in demand from bakers for the bread ingredient, claims Puratos.

Key Industry Events