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PepsiCo launches new SunChips variety in US

23-Mar-2012

PepsiCo’s snacks arm Frito Lay has added new varieties to its SunChips brand to seize upon consumer preference for natural convenience snacks.

The SunChips 6 Grain Medley Snacks range comes in two flavours: Parmesan & Herb and Creamy Roasted Garlic.

They are made with six grains, including corn, wheat, oats, brown rice, buckwheat and quinoa

Tony Matta, vice president of marketing, Frito-Lay North America: “Consumers today are looking for snacks that provide whole grains and fiber, and are made with all natural ingredients, while tasting great.”

He said the new variety fit this profile.

Frito Lay claims the snacks contain 100% whole grains and are made with all-natural ingredients - no artificial flavors, preservatives or “bad” trans-fats.

The snacks hit US store shelves this month and will come in 9 oz. bags at RRP $3.99.

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