Frito-Lay has pulled Cheetos and Doritos into one bag for its latest snack launch; a move that is less about innovation and more just an easy win, says Euromonitor International.
Kellogg and Frito-Lay have ranked in IRI’s top 10 most successful US consumer packaged goods brands of 2013.
Governments and consumers want more transparency and regulatory bodies are closely eyeing snacks, so it is more crucial than ever to come together as an industry, warns Frito-Lay’s chief marketing...
Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing...
Mass marketing no longer resonates with today's consumer and it must be replaced by one-on-one marketing with dedicated focus on pre-shop behavior, says Frito-Lay’s senior vice president and chief marketing...
PepsiCo has hit out at activist investor Nelson Peltz for continuing to press for a split between its beverage and snack arms, and says his use of data is ‘selective,...
Frito-Lay has looked deeply into consumer snacking occasions to get a better understanding on how to sway business, its CEO says.
As crusading investor Nelson Peltz lets off another bomb in the Pepsi boardroom – this time in the form of a 37-page letter criticizing the firm’s snack/soda integration – we...
Frito-Lay has filed a patent for a pita chip production method that it claims reduces manual handling, wastage and plant footprint.
Snacks outshone beverages for PepsiCo in its full year 2013 results and CEO Indra Nooyi said the category would become its new heavyweight.
As the Seattle Seahawks and the Denver Broncos head into battle on Sunday at the MetLife Stadium in New Jersey, the nation’s biggest food and beverage brands will battle for...
A fire at one of PepsiCo’s biggest UK snack plants was minor and has not impacted production, the company says.
Japan's ultra-developed snack market could be a hotbed for research and development (R&D) in the sector, says Euromonitor.
PepsiCo has developed another beverage-inspired flavor for its Cheetos brand in Japan – this time, Mountain Dew.
Frito-Lay has been granted a US patent for its low pressure processing method to make reduced oil potato chips.
Ingredients like chia and quinoa have scored manufacturers points in the thriving hot cereal segment, a Mintel analyst says.
Frito-Lay has developed cream stew flavored Cheetos for the Japanese snack market.
Frito-Lay has used too much chocolate on its new Wavy chips but the product should do very well in the indulgent snacks arena, an analyst says.
PepsiCo holds six slots in the top 10 global snack brands and fighting for a space is a huge challenge for other snack makers but not impossible, an analyst says.
PepsiCo will donate $1m to support disaster relief and recovery efforts across the Philippines in the wake of Typhoon Haiyan.
Frito-Lay’s move to develop chocolate-dipped potato chips bridges the gap into candy, broadening its consumer catchment at a clever time, says an analyst.
PepsiCo’s Walkers Crisps factory at Leycroft Road, Beaumont Leys, Leicestershire, has returned to normal production levels following a blaze that took 60 firefighters to bring under control.
PepsiCo's third quarter (Q3) results reveal good year-to-year growth within snack division Frito-Lay, despite the continuing challenge of a trade landscape divided between volatile emerging economies and sluggish developed markets.
Frito-Lay has made a smart move with its limited edition glow in the dark Cheetos pack for the Halloween season, an innovation expert says.
Frito-Lay has cut costs by installing energy-efficient screw blower technology at its wastewater treatment plant in Turkey and re-using potato chip waste for crop fertilizer.