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Big Brands > Kraft Foods
Kraft to introduce BelVita breakfast biscuits to US amid other ‘healthy’ snack launches
Food giant Kraft has announced plans to introduce BelVita breakfast biscuits to the US market following European success and plans a string of other snacks product launches in 2012 to...
Kraft’s carbon emissions from plants ‘negligible’
The vast majority of Kraft Foods’ carbon emissions come from outside its manufacturing facilities, according to a survey mapping its environmental footprint, but the full picture may look quite different...
Kraft’s snacks spin-off targets Asia and Latin America as Rosenfeld appointed head
Developing markets are to make up almost half of revenues for Kraft’s global snacks business as the spin-off business announces Irene Rosenfeld as its head.
Kraft Foods shows strong performance in European chocolate and snacks
Kraft Foods has announced improved turnover in its third quarter results, boosted by enhanced sales in Europe and developing markets.
Kraft Foods opens €15m biscuit R&D centre in Paris to boost European portfolio
A Biscuit Research and Development Centre from food giant Kraft opened its doors yesterday in Saclay, France, a suburb of Paris.
Kraft invests in Bournville, defends global split
Kraft has confirmed that it has chosen Cadbury’s site in Bournville as the site of a new chocolate centre to “drive new product development and new technologies” for chocolate brands....
Kraft Foods to split into two separate companies
Kraft Foods has said it intends to split into two companies, in a move that would create a global snacks powerhouse separate from its North American grocery business.
EFSA health claim opinion
Kraft on positive glycaemic health claim opinion: “We are only halfway through the process”
Kraft Foods Europe is “delighted” to have become only the second company to win an article 13.5 health claim but is focusing now on how the opinion will be viewed...
EFSA health claim opinion
Kraft chews on article 13.5 glycaemic health claim win
Kraft Foods Europe is the second company to win a positive article 13.5 proprietary and emerging science health claim opinion from the European Food Safety Authority (EFSA) with a submission...
Brazil: Kraft capitalises on chocolate and biscuit growth
Kraft Foods is leveraging the growing trend for chocolate and biscuits in developing markets with the opening of a new $80m production facility in Brazil.
Antitrust fine on Kraft and Unilever may act as 'deterrent' to others, lawyer
The German cartel office’s fine of €38m imposed on Kraft Foods, Unilever and Dr Oetker for illegal disclosure of ‘competition relevant information’ may act as a deterrent to other brand...
Kraft sues Indian biscuit maker for 'trademark violation'
Kraft Foods is suing Indian biscuit maker Britannia Industries for trademark violation related to one of its products that the US group says is a copy of its popular Oreo...
News in brief
Nestlé completes Kraft pizza acquisiton
Nestlé is starting the integration of Kraft’s frozen pizza business into its international organisation, after competing the acquisition yesterday.
Nestlé and Kraft probe palm oil sources after sustainability claims
The globe’s two biggest food firms, Nestlé and Kraft, have launched internal investigations after a Greenpeace report claimed both purchase palm oil from Indonesian company PT Smart whose parent group...
News in brief
Kraft upbeat at Bolshevik biscuit factory opening
Kraft was upbeat about its investment in the Russian biscuit market at the opening of a Bolshevik cookie factory this week.
Kraft plans R&D centre for ex-Danone biscuit unit
Kraft plans to invest €15m in a new innovation centre for biscuits in France following the acquisition of the Danone biscuit business two years ago.
News in brief
Cadbury boss makes veiled attack on Kraft’s brand of capitalism
Cadbury CEO Todd Stitzer told a fair trade conference in London on Thursday that taking away its “principled capitalism” would destroy Cadbury’s appeal, according to the UK’s Guardian newspaper....
Cadbury tells Kraft to bid or back off
Cadbury has approached the UK’s Takeover Panel, asking it to impose a deadline for Kraft to make an offer.
Cadbury confident despite Kraft bid
Cadbury has given a confident presentation of its stand-alone strategy in the midst of speculation that the company is unlikely to hold onto its independence following Kraft’s failed take-over bid....
Cadbury slams Kraft bid and business model
Cadbury has labelled Kraft “a low growth conglomerate” in a letter restating its rejection of the food giant’s £10.2bn ($16.7bn) takeover bid.
Kraft defiant over Cadbury valuation
Kraft Foods has defended its valuation of the Cadbury business and insisted that it remains the most logical buyer for the UK confectionery manufacturer.
Kraft Foods launches Cadbury takeover bid
Kraft Foods has confirmed it has had an initial takeover bid for Cadbury rejected but said it intends to work towards a deal that would create a $50bn food industry...
Kraft reaps rewards from sustainable processing strategy
The need to maximise profit combined with a desire to help the environment have been major drivers in Kraft slashing water use in its food processing operations by more than...
News in brief
BakeMark and Kraft create frozen Toblerone cookie blocks
BakeMark UK has collaborated with Kraft Foods to create Toblerone cookies for the bake-off market.
Kraft to sell off Nordic and Baltic salty snack brands
Kraft Foods is continuing to sharpen its focus on core brands with its latest divestment announcement – the sale of its Nordic and Baltic salted snack business to a private...
