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Kellogg’s Pringles launches five new flavors under LOUD collection

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Gill Hyslop

By Gill Hyslop+

Last updated on 10-Jan-2017 at 16:10 GMT2017-01-10T16:10:15Z

Pringles has created the LOUD Collection with five new flavor variants. Pic: Kellogg Company
Pringles has created the LOUD Collection with five new flavor variants. Pic: Kellogg Company

Pringles has introduced potato chips range Pringles LOUD, featuring five new flavors, including fiery chilli lime.

The new corn, grain and veggie-based crisps feature the bold flavors: Fiery Chili Lime, Mighty Margherita Pizza, Salsa Fiesta, Spicy Queso and Super Cheesy Italian.

According to Kurt Simon, director of marketing for Kellogg-owned Pringles, the new snackable line will appeal to snack rebels who want a real food adventure.

Eye catching

Kellogg has redesigned its can with a sleek, black sheath featuring bright illustrations that pop and catch the eye.

Pringles LOUD will be rolled-out to retailers across the US this month.

The potato and wheat-based stackable snack chips were originally developed by Procter & Gamble in 1967, and today, through Kellogg’s – which bought the brand in 2012 – is sold in more than 140 countries.

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