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Big Brands > Kellogg

Fact-finding and brand building: Special K asks for social media posts instead of cash

Special K’s pop-up shop in Australia where social media posts are used instead of cash will give Kellogg crucial face-to-face contact with consumers for fact-finding and brand building, says a...

Hot stuff: Special K multi-grain porridge has a competitive edge, says analyst

Promoting positive nutrition with mixed grains alongside a low fat content will give Kellogg a competitive edge in the porridge market, says analyst.

What’s in a name? Own brands shine in fiber-rich cereal study

Own brand fiber-rich cereals rival big brands not just in price but also taste and nutrition, finds new research on the US market.

How did Kellogg’s Asian agri-partner Wilmar slip through the sustainable palm oil net?

The Roundtable on Sustainable Palm Oil (RSPO) is not in a position to monitor over 1,100 members from more than 60 countries, but it does take violations extremely seriously, its...

News in brief

More layoffs at Kellogg Memphis plant: ‘We have more capacity and resources than necessary to operate the plant’

Kellogg has confirmed there will be further job cuts at its cereals factory in Memphis in the coming weeks as part of a round of layoffs first announced in April,...

Cereal blockbusters: America's top 10 best-selling brands

BakeryandSnacks has spooned IRI data to compile a tasty list of the top 10 best-selling US ready-to-eat cereals.

Sparking nostalgia: Kellogg goes retro with limited edition packs

Kellogg Australia will launch limited edition retro packaging across a handful of its iconic cereal and bar brands for the month of August.

Special edition: Sustainable sourcing

SPECIAL FEATURE: In conversation with the WWF: The rocky road to sustainable palm oil

The good news: Around 15% of global palm oil produced in the past year was certified by the Round Table on Sustainable Palm Oil (RSPO). The bad news: Only half...

'Irresponsible marketing to children' complaint forces Kellogg Australia to pull TV ads

Kellogg has pulled LCMs and Coco Pops television adverts in Australia after the Advertising Standards Bureau (ASB) upheld a complaint from the Obesity Policy Coalition (OPC) that the marketing irresponsibly...

Kellogg under fire over ‘made with real fruit’ claims on Super Mario snacks

Kellogg has been hit with a deceptive advertising lawsuit over ‘made with real fruit’ claims on its Super Mario fruit snacks, three years after being rapped over the knuckles by...

Cereal giants to ‘review’ UK nutrition labeling scheme, expert says they will never sign

Cereal majors Kellogg and Cereal Partners Worldwide (CPW) are reviewing the UK Department of Health’s (DoH) front-of-pack voluntary labeling scheme, but one nutrition policy expert says they will never sign....


Kellogg inks Pringles EMEA expansion plan

Kellogg plans to introduce three new production lines to its Belgium Pringles plant within the next two years to cater to soaring demand.

News in brief

Bold snacks with an ethnic flair are on-trend, says Kellogg

Kellogg has developed new snacks in the US under its Cheez-It, Pringles and Kashi brands inspired by on-trend ethnic and bold flavors, it says.

Fiber: The golden ingredient in Japan’s promising cereal sector

Fiber is a core selling point of breakfast cereal in Japan given the low dietary intake in the country, says a Canadean analyst.

Special K Nourish: ‘The concept of hot cereal in the US is a cultural change’, says analyst

US consumers don’t have the habit of eating hot cereal, but they are very open to new concepts and the Special K Nourish launch should do very well, says an...

Kellogg and General Mills RTE cereals: Sugar, sodium and fiber analysis

Kellogg and General Mills have largely slashed sugar and sodium and upped fiber in their US ready-to-eat (RTE) breakfast cereals, but in a number of products the sugar and sodium...

Kellogg targets ‘dunkable’, handheld breakfast trend in continental Europe

Kellogg has launched a breakfast biscuit range in France, Spain and Italy to cash in on consumer desires for ‘dunkable’, handheld breakfast options on the continent, it said.

Kellogg to cough up $4m in revised Frosted Mini-Wheats settlement, but court concerned

The Kellogg Company has reached a new settlement to pay out $4m in its Frosted Mini-Wheats class action lawsuit. But the court has raised concerns on the significant cash drop...

News in brief

Kellogg’s Bear Naked downsizes for on-the-go mornings

Kellogg-owned Bear Naked has developed single serve pouches of its granola to target busy, on-the-go consumers, it said.

Kellogg secretively reformulates Special K to outwit private label copycats

Only a handful of employees at Kellogg will be privy to the secret recipe of its newly formulated Special K brand for Europe as the cereal giant works to stave...

‘Kellogg can’t afford to be less competitive in cereals’: Analyst

Investment in cereal makes sense for Kellogg because it cannot sideline such an important segment but snacks should really be the priority, an analyst says.

‘Loyal consumers see brands as a reflection of themselves’: Kellogg

Consumers want to invest in a product that aligns with their values - and they do care about corporate responsibility, says Kellogg.

Boomers or bust: Is the $10bn US breakfast cereal market in a state of terminal decline?

On paper at least, boxed breakfast cereal ticks all the right boxes. It’s quick, great value for money, and nutritious - the perfect recession-proof food. 


How are market-leading kids’ cereal firms tackling health claims?

Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.

RTE cereals can help close ‘chronic’ US fiber gap: Study

Only one in ten US consumers gets the recommended amount of fiber, but fibrous whole grain ready-to-eat (RTE) cereals can boost daily intake by around 14%, a new study finds.

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