Kellogg is tapping key consumer trends including on-the-go breakfast and sweet and savory flavor combinations with a raft of new products in the US.
India’s breakfast cereal market has grown over 22% per year since 2009 as America’s cereal industry awaits a full recovery.
A study claims that while snacks in schools are getting healthier, snack companies are still targeting children with unhealthy snacks.
Although Kellogg’s CEO was positive during the company’s Q3 2015 earnings call, cereal sales and net sales were both down.
The global breakfast cereal market’s revenue is expected to balloon from $34.8bn in 2014 to $40.3bn in 2019, according to a research from Technavio.
The Kellogg Company has acquired Egypt’s leading cereal company Mass Food Group for $50m as the country's breakfast cereal category registers rapid growth.
The sustainability ranking of some of the world's biggest chip brands leaves a lot to be desired, according to a recent report from Rank a Brand.
The cereal market has been trending downward in recent years. At this year’s Barclays Global Consumer Staples Conference, two of the country’s biggest cereal companies, The Kellogg Company and General...
“Free-from” snack products are closer to becoming an industry standard, according to a report from Mintel.
Changing the consumer mindset is essential to bringing shoppers back into the center aisles, according to a Euromonitor analyst.
Kashi's muesli to soak overnight and sweet potato cereal hit on important consumer trends and could take off, says one innovation expert.
Kellogg and General Mills’ pledges to remove artificial ingredients from their cereals in the coming years will not be enough to help cereal rebound but could spark an R&D trend,...
BakeryandSnacks has chewed over IRI data to compile a satisfying list of the top 10 best-selling US snack bars.
Kellogg will remove all artificial colors and flavors across branded cereals, some snack bars and Eggo frozen foods by 2018 as part of wider efforts to rescue cereal.
Kellogg has finalized a five-year contract for employees across four US ready-to-eat (RTE) cereal plants following a difficult year with the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union...
Kellogg has developed a range of breakfast products focused on simpler ingredients, positive nutrition and better portability.
Kellogg invested in impressive sustainability initiatives last year and communicated efforts well, helping it secure the top spot in the consumer reputation charts, says a research expert.
Start-ups have faced tough times along with the rest of the European food industry in recent years as a tight economy and ever tighter regulations have bitten deep.
Despite a decline in both sales and profit, Corn Flakes manufacturer Kellogg claims it exceeded its Q1 "expectations."
Consumers have never been more confused about food, argues Healthy Food Marketing chief Peter Wennstrom in this guest article. The food industry needs to step up...
Following successful pilot projects with Kellogg’s, Meadow Vale Foods and food processors ABP, Oxifree anti-corrosion resin has signed an agreement as the official supplier for Kellogg’s UK.
Industry should be more pro-active in encouraging consumers to seek a diagnosis of coeliac disease before switching to a gluten-free diet, says Euromonitor contributing analyst Simone Baroke.
Kellogg is exploring Australia’s voluntary front-of-pack health star rating scheme following public attacks from consumer advocacy group Choice.
Pop Tarts, Lay’s and Cheez-Its... How do young South Korean women tasting these US staple snacks for the first time rate them? The reactions in the recent videos below are...
US retail sales of ready to eat breakfast cereal continued to fall in 2014, with multi-outlet* data from Chicago-based market research firm IRI revealing a 4% drop in dollar sales...