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Big Brands > Kellogg

The good, the bad and the mascot: Kids’ advertising entrenches adult brand loyalty

Food brand mascots advertised to children can spark long-term brand loyalty and biases – a strategy that could be used to benefit public health but one that could also fuel...

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BCTGM launches social media campaign against Kellogg

The BCTGM trade union has unveiled a social media campaign against Kellogg over the five-month Memphis lockout that has now entered into a legal phase.

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Special K targets Swedish women with Cracker Crisps launch

Kellogg has launched three variants of Special K Cracker Crisps into the Swedish market, boasting a 60% less fat on-pack claim to target health-conscious females.

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Top 10 CPG brands 2013: Special K and Tostitos make the cut

Kellogg and Frito-Lay have ranked in IRI’s top 10 most successful US consumer packaged goods brands of 2013.

Kellogg on Memphis lockout: The union has refused to meet since October

Federal charges have been filed against Kellogg and numerous letters sent calling for an end to the Memphis lockout, but the company says a resolution is impossible because the BCTGM...

US senators demand Kellogg act fast to end Memphis lockout

Five US senators have called on Kellogg to ‘act swiftly’ and resolve its Memphis lockout, which has seen more than 200 employees unable to work at the ready-to-eat cereal plant...

Kellogg muesli launch taps into ‘superfood’ trend

Kellogg Australia’s new Fibrelicious muesli expands the brand beyond its traditional flake format and taps into the ‘superfood’ seed trend, according to a Datamonitor analyst.

Oxfam sustainability scorecard reveals ‘leaders and laggards’

Leading food and drink makers including Nestlé, Unilever and Coca-Cola have made good progress in the year since Oxfam released its first Behind the Brands sustainability scorecard – and only...

Kellogg CEO: We integrated Pringles flawlessly

The acquisition of Pringles back in 2012 has tripled the scale of Kellogg in some emerging markets – completely changing the nature of business, its CEO says.

Special K Australia eyes ‘healthier direction’ after slashing salt

Kellogg Australia has reduced the sodium content of its Special K cereals by 15% in a recipe overhaul and says it will take a new, healthier direction in 2014.

Kellogg revamps palm oil policy after months of protests

The Kellogg Company has pledged to source fully traceable palm oil by the end of next year, a move that has been welcomed by NGOs that have been fighting for...

Kellogg cereal woes: Q4 net sales dip amid full year profits

The Kellogg Company has reported lower-than-expected fourth quarter sales due to continued weakness in cereal but its president and CEO says the company can still win at the breakfast occasion. ...

Project K: Kellogg to shut US cookie plant

The Kellogg Company will close a cookie plant in Charlotte, North Carolina as part of its global cost-cutting plan Project K.

Civil rights body seeks to end Kellogg Memphis lockout

The National Action Network (NAN) has stepped in to try and end a three-month stalemate between Kellogg and more than 200 workers over casual labor contracts.

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Undeclared milk content prompts Pringles recall

The Kellogg Company has issued a very small recall on its original Pringles snack in the US following potential exposure to seasoning containing milk.

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Kellogg Australia makes kids cereal pledge

Kellogg Australia has pledged to donate at least two million servings of cereal to kids in 2014.

Euromonitor: All eyes now on Kellogg as Gen Mills and Post Foods throw down Non-GMO gauntlet

Many big brands are “playing a waiting game” right now to see whether moves by General Mills and Post Foods to axe GMOs from iconic brands (Cheerios and Grape Nuts)...

Trades union ‘saddened’ by 140 job cuts at Kellogg

Trades union Usdaw said it was “saddened” to hear of the 140 job cuts planned at breakfast cereal giant Kellogg’s Wrexham factory, part of a global business restructure.

New year, new waistline, new market? Kellogg slashes snack bar prices by 29%

Kellogg has cut prices of its single-serve cereal bars in the UK by 29% which could make them competitive amid waistline woes and catapult the brand out of the breakfast...

Kellogg’s Malaysian Pringles plant to boost Asia hold

The Kellogg Company will build a snacks manufacturing facility in Malaysia to increase Pringles capacity across Asia Pacific.

Food firms parry criticism as healthy promotions launch

Nestlé, Kellogg and Asda are among those criticised by consumer group Children’s Food Campaign (CFC) for not doing enough to promote healthy eating as a government-backed scheme designed to do...

World Cup fever: Brazil to inspire snack flavors in 2014

Next year will see snack flavor trends shift to lemon, lime and salsa driven by the buzz around the Brazil World Cup, says flavor innovation head at Pringles EMEA.

Kellogg NPD: Mess-free frozen breakfasts target morning rush

Kellogg’s new frozen breakfast products are mess-free, on-the-go options that will attract today’s busy consumer, an analyst says. 

Study: Breakfast cereal improves mood, but brain performance?

Adolescents who consume breakfast cereal in the morning are more alert, content and in some instances show improved cognitive performance, according to Kellogg-funded research.

XMAS SPECIAL

Packaging design inspiration gallery: CHRISTMAS

Food figures big into holiday celebrations around the world. Here are a few festive Christmas packaging designs to sink your teeth into.

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