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Big Brands > Kellogg

Kellogg muesli launch taps into ‘superfood’ trend

Kellogg Australia’s new Fibrelicious muesli expands the brand beyond its traditional flake format and taps into the ‘superfood’ seed trend, according to a Datamonitor analyst.

Oxfam sustainability scorecard reveals ‘leaders and laggards’

Leading food and drink makers including Nestlé, Unilever and Coca-Cola have made good progress in the year since Oxfam released its first Behind the Brands sustainability scorecard – and only...

Kellogg CEO: We integrated Pringles flawlessly

The acquisition of Pringles back in 2012 has tripled the scale of Kellogg in some emerging markets – completely changing the nature of business, its CEO says.

Special K Australia eyes ‘healthier direction’ after slashing salt

Kellogg Australia has reduced the sodium content of its Special K cereals by 15% in a recipe overhaul and says it will take a new, healthier direction in 2014.

Kellogg revamps palm oil policy after months of protests

The Kellogg Company has pledged to source fully traceable palm oil by the end of next year, a move that has been welcomed by NGOs that have been fighting for...

Kellogg cereal woes: Q4 net sales dip amid full year profits

The Kellogg Company has reported lower-than-expected fourth quarter sales due to continued weakness in cereal but its president and CEO says the company can still win at the breakfast occasion. ...

Project K: Kellogg to shut US cookie plant

The Kellogg Company will close a cookie plant in Charlotte, North Carolina as part of its global cost-cutting plan Project K.

Civil rights body seeks to end Kellogg Memphis lockout

The National Action Network (NAN) has stepped in to try and end a three-month stalemate between Kellogg and more than 200 workers over casual labor contracts.

News in brief

Undeclared milk content prompts Pringles recall

The Kellogg Company has issued a very small recall on its original Pringles snack in the US following potential exposure to seasoning containing milk.

News in brief

Kellogg Australia makes kids cereal pledge

Kellogg Australia has pledged to donate at least two million servings of cereal to kids in 2014.

Euromonitor: All eyes now on Kellogg as Gen Mills and Post Foods throw down Non-GMO gauntlet

Many big brands are “playing a waiting game” right now to see whether moves by General Mills and Post Foods to axe GMOs from iconic brands (Cheerios and Grape Nuts)...

Trades union ‘saddened’ by 140 job cuts at Kellogg

Trades union Usdaw said it was “saddened” to hear of the 140 job cuts planned at breakfast cereal giant Kellogg’s Wrexham factory, part of a global business restructure.

New year, new waistline, new market? Kellogg slashes snack bar prices by 29%

Kellogg has cut prices of its single-serve cereal bars in the UK by 29% which could make them competitive amid waistline woes and catapult the brand out of the breakfast...

Kellogg’s Malaysian Pringles plant to boost Asia hold

The Kellogg Company will build a snacks manufacturing facility in Malaysia to increase Pringles capacity across Asia Pacific.

Food firms parry criticism as healthy promotions launch

Nestlé, Kellogg and Asda are among those criticised by consumer group Children’s Food Campaign (CFC) for not doing enough to promote healthy eating as a government-backed scheme designed to do...

World Cup fever: Brazil to inspire snack flavors in 2014

Next year will see snack flavor trends shift to lemon, lime and salsa driven by the buzz around the Brazil World Cup, says flavor innovation head at Pringles EMEA.

Kellogg NPD: Mess-free frozen breakfasts target morning rush

Kellogg’s new frozen breakfast products are mess-free, on-the-go options that will attract today’s busy consumer, an analyst says. 

Study: Breakfast cereal improves mood, but brain performance?

Adolescents who consume breakfast cereal in the morning are more alert, content and in some instances show improved cognitive performance, according to Kellogg-funded research.

XMAS SPECIAL

Packaging design inspiration gallery: CHRISTMAS

Food figures big into holiday celebrations around the world. Here are a few festive Christmas packaging designs to sink your teeth into.

Pringles Christmas flavors: Sweet-savory for the traveled consumer

Sweet-savory Christmas Pringles in the US and UK draw inspiration from Asia and target traveled consumers, its EMEA flavor development leader says.

Kellogg’s green electricity part of bigger sustainable goals

Kellogg is forging ahead with sustainability goals by offsetting half of the electricity use at its waffle plant in California using fuel cell technology, its chief sustainability officer says.

Kellogg in trouble over "distasteful tweet"

Kellogg has issued an apology for a “distasteful tweet” in which it promised to donate one breakfast to a vulnerable child for each retweet.

Kellogg's "difficult" cut-backs

Project K: Kellogg chomps 7% of global workforce

Kellogg Company will axe 7% - 2000+ staff - of its workforce by the end of 2017 as part of a four year efficiency program designed to drive growth.

Kellogg’s Live Nation music app is just a novelty, says analyst

Kellogg has developed an interactive music mobile app with entertainment major Live Nation but the move will only be semi-interesting for consumers and considered a novelty, says an analyst.

Comment

Corporate altruism: Oxymoron or get-real solution?

Writing up an article on Kellogg’s World Food Day initiative yesterday, that age old question seemed to buzz through: is there really such a thing as a selfless good deed?...

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