Investment in cereal makes sense for Kellogg because it cannot sideline such an important segment but snacks should really be the priority, an analyst says.
Consumers want to invest in a product that aligns with their values - and they do care about corporate responsibility, says Kellogg.
On paper at least, boxed breakfast cereal ticks all the right boxes. It’s quick, great value for money, and nutritious - the perfect recession-proof food.
Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.
Only one in ten US consumers gets the recommended amount of fiber, but fibrous whole grain ready-to-eat (RTE) cereals can boost daily intake by around 14%, a new study finds.
Oxfam will step up its campaign to improve the treatment of people and resources that form part of the supply chain of the world’s biggest food conglomerates, after it cast...
Associated British Foods – worst-in-class in an Oxfam report critical of 10 food giants for essentially operating under a corporate social responsibility (CSR) “veil of secrecy” – has hit back, slamming the...
The Pringles acquisition is helping Kellogg become a global player in snacks, CEO John Bryant said in presentation at the CAGNY meeting recently.
Kellogg has described its Special K Red Berries recall as “very small” as Bimbo Bakeries USA issues a broad voluntary recall on its core bread brands due to possible flexible wire contamination....
The Kellogg Company has issued a voluntary recall in the US on three sizes of its Special K Red Berries cereal packs due to the possible presence of glass fragments.
Consumption of presweetened cereals does not predict obesity in children, a new study published by Kellogg finds.
A US not-for-profit organisation has slammed the “murky issue” around potential risks of nanomaterial use and pledged to test products to assess their safety.
Kellogg is significantly outpacing the competition in the frozen food aisles, posting a 12.8% surge in sales the fourth quarter of 2012 and a 10.8% rise in the full year,...
The Kellogg Company has launched new frozen breakfast options under its Special K and Eggo brands that it claims are ‘on-trend’ with consumer needs.
PepsiCo and Kellogg lead the global snacks market with Frito-Lay and Pringles, but who fares better in the realms of Facebook and why does this matter?
Mondelez has initiated legal action against Kellogg in the US for allegedly infringing its patent on resealable cookie packaging.
Kellogg and Wilmar’s 50:50 joint venture will dive into immediate opportunities in China’s developed snack market; using Pringles as its springboard, a Kellogg executive has said.
Kellogg’s boss John Bryant said he was "very disappointed" by the recent Mini-Wheats recall in a call with analysts yesterday, but insisted that it was not a reflection of "systemic"...
The Kellogg Company has committed a cash and food donation of $500,000 to relief efforts for Hurricane Sandy.
Kellogg’s recent recall of two cereal products following a metal mesh contamination scare will cost the firm between $20-30m and will hit consumer trust in the short-term, an analyst says....
A faulty manufacturing part may have caused metal mesh to be present in some Kellogg cereal products, prompting the firm to issue a voluntary recall yesterday.
The Kellogg Company has reformulated its Special K Protein Plus cereal and pushed it as a favorable choice for consumers looking manage weight over the fall.
Kelloggs’ 50:50 joint venture with agribusiness giant Wilmar must target the lucrative snacks sector as Western breakfast cereals remain unpopular in China and local competition is strong, say analysts.
US cereal giant Kellogg has struck a 50:50 joint venture with Chinese agribusiness monopoly Wilmar International that will manufacture and sell cereals and snacks across the country.
United Biscuits has issued a “teaser” letter to six firms including Chinese food business Wahaha and Kellogg as it looks to offload its recently spun-off KP Snacks business for £520m,...