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Big Brands > Kellogg
Kellogg to face lawsuit over 'junk food' ads to kids
Cereal giant Kellogg and media conglomerate Viacom are to face a lawsuit because of their marketing of 'junk food' to children, it emerged today.
Kellogg teams up with Monsanto to reduce trans fats
Cereal giant Kellogg is to reformulate some of its products with a low linolenic soybean oil in an effort to reduce or eliminate trans fatty acids while also minimizing the...
Kellogg reveals sluggish European sales
Kellogg's strong third quarter performance in America and Asia Pacific offset the company's continuing sluggish European sales, it emerged this week.
Kellogg launches cereal and exercise health initiative
Leading cereal maker Kellogg is to introduce a programme in the US designed to help families get fit and keep healthy. The programme involves a daily bowl of cereal combined...
Kellogg puts its weight behind fiber
Leading cereal maker Kellogg on Monday launched a new initiative in the US to promote its fibre-rich cereal products. It aims to raise awareness of the importance of dietary fibre...
Kellogg's European sales fall
Once inflation is taken into account Kellogg's sales figures in a stagnant European market fell by about one per cent in the second quarter, according to figures published this week.
Kellogg launches wholegrain cereal for growing niche market
A new all wholegrain cereal range was launched in the UK last week by cereal giant Kellogg, targeting the increasing number of consumers turning towards healthier wholegrain products. Yet a...
Marketing and health keep Kellogg rising
Kellogg has increased sales and profits in its first quarter through clever pricing and strong marketing investment, helping the firm to forge ahead in healthy snacks and beat off private...
Kellogg cuts cereal salt under FSA pressure
Kellogg has moved to slash salt in its Corn Flakes by a quarter as the UK's Food Standards Agency promises to focus in on cereals in its public campaign to...
Innovation and focus lift Kellogg above General Mills
Cereal and snack producer Kellogg will have the edge over arch-rival General Mills over the next few years as superior innovations in the premium health sector and a more focused...
Kellogg to develop Martek DHA-fortified foods
Martek Biosciences has signed a non-exclusive license agreement with Kellogg, under which it will supply the consumer foods giant with the omega-3 fatty acid DHA (docosahexaenoic acid) for use in...
Kellogg's healthy eating drive fails to get FSA support
A new nutrition bar chart on every pack of Kellogg's breakfast cereal, enabling Britain's consumers to check salt, sugar and fat content against guideline daily amounts, may cause confusion amid...
Healthy snacks image lifts Kellogg
Good foresight on rising health trends and heavy investment in premium brands have helped cereal and snack producer Kellogg to a steady sales and earnings rise for 2004, with North...
New products help Kellogg to sustainable growth
Kellogg reported a solid 7 percent increase in its earnings for the third quarter with the North America region also putting up a strong performance thanks to the successful introduction...
Kellogg in trouble over Frosties advert
A public complaint and a rap on the knuckles from the UK Advertising Standards Authority has left the Kellogg company red-faced over its recent Frosties cereal advert, and again thrust...
Kellogg sets up European HQ in Ireland
US cereals and snacks group Kellogg is to centralise its European operations in a new office in Ireland, giving it a major presence in the market with the world's highest...
Kellogg rides out the low-carb storm
The latest figures from Kellogg suggest that the US-based cereal and snacks group has weathered the low-carb dieting storm with relative ease, helped by a combination of new product launches...
Kellogg bullish after good Q1
After repeated warnings that the spiralling cost of raw materials would impact profits this year, US-based breakfast cereal producer Kellogg yesterday said that it had got off to a better-than-expected...
Kellogg bullish on full-year prospects
A good third quarter performance in both sales and profits has prompted breakfast cereal maker Kellogg to raise its full-year earnings estimates. The company said...
Kellogg cuts down
Kellogg , the largest US cereal maker, is considering lowering the fat content of many of its products. These include Keebler cookies and other snack products....
Kellogg reports strong growth
A renewed focus on high-margin products such as the Nutri-Grain cereal bar helped US-based breakfast cereal group Kellogg to a strong rise in first quarter...
Brand investment pays off as Kellogg profits rise
Kellogg, the US-based breakfast cereal and snack food group, has reported a strong finish to the 2002 financial year, in line with expectations. Net profits...
Kellogg backs down over vitamin trademark
A dispute which pitted US food giant Kellogg against the somewhat smaller Green Turtle Bay Vitamin Company over the latter's trademark vitamin, Sunnie, has ended...
Kellogg sells baking business
US cereal company Kellogg agreed this week to sell its Bake-Line Products business to Atlantic Baking Group, the privately held baking group said on Wednesday....
