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Big Brands > Kellogg

Special edition: Sustainable sourcing

SPECIAL FEATURE: In conversation with the WWF: The rocky road to sustainable palm oil

The good news: Around 15% of global palm oil produced in the past year was certified by the Round Table on Sustainable Palm Oil (RSPO). The bad news: Only half...

'Irresponsible marketing to children' complaint forces Kellogg Australia to pull TV ads

Kellogg has pulled LCMs and Coco Pops television adverts in Australia after the Advertising Standards Bureau (ASB) upheld a complaint from the Obesity Policy Coalition (OPC) that the marketing irresponsibly...

Kellogg under fire over ‘made with real fruit’ claims on Super Mario snacks

Kellogg has been hit with a deceptive advertising lawsuit over ‘made with real fruit’ claims on its Super Mario fruit snacks, three years after being rapped over the knuckles by...

Cereal giants to ‘review’ UK nutrition labeling scheme, expert says they will never sign

Cereal majors Kellogg and Cereal Partners Worldwide (CPW) are reviewing the UK Department of Health’s (DoH) front-of-pack voluntary labeling scheme, but one nutrition policy expert says they will never sign....

KELLOGG'S EXPANSION EXCLUSIVE

Kellogg inks Pringles EMEA expansion plan

Kellogg plans to introduce three new production lines to its Belgium Pringles plant within the next two years to cater to soaring demand.

News in brief

Bold snacks with an ethnic flair are on-trend, says Kellogg

Kellogg has developed new snacks in the US under its Cheez-It, Pringles and Kashi brands inspired by on-trend ethnic and bold flavors, it says.

Fiber: The golden ingredient in Japan’s promising cereal sector

Fiber is a core selling point of breakfast cereal in Japan given the low dietary intake in the country, says a Canadean analyst.

Special K Nourish: ‘The concept of hot cereal in the US is a cultural change’, says analyst

US consumers don’t have the habit of eating hot cereal, but they are very open to new concepts and the Special K Nourish launch should do very well, says an...

Kellogg and General Mills RTE cereals: Sugar, sodium and fiber analysis

Kellogg and General Mills have largely slashed sugar and sodium and upped fiber in their US ready-to-eat (RTE) breakfast cereals, but in a number of products the sugar and sodium...

Kellogg targets ‘dunkable’, handheld breakfast trend in continental Europe

Kellogg has launched a breakfast biscuit range in France, Spain and Italy to cash in on consumer desires for ‘dunkable’, handheld breakfast options on the continent, it said.

Kellogg to cough up $4m in revised Frosted Mini-Wheats settlement, but court concerned

The Kellogg Company has reached a new settlement to pay out $4m in its Frosted Mini-Wheats class action lawsuit. But the court has raised concerns on the significant cash drop...

News in brief

Kellogg’s Bear Naked downsizes for on-the-go mornings

Kellogg-owned Bear Naked has developed single serve pouches of its granola to target busy, on-the-go consumers, it said.

Kellogg secretively reformulates Special K to outwit private label copycats

Only a handful of employees at Kellogg will be privy to the secret recipe of its newly formulated Special K brand for Europe as the cereal giant works to stave...

‘Kellogg can’t afford to be less competitive in cereals’: Analyst

Investment in cereal makes sense for Kellogg because it cannot sideline such an important segment but snacks should really be the priority, an analyst says.

‘Loyal consumers see brands as a reflection of themselves’: Kellogg

Consumers want to invest in a product that aligns with their values - and they do care about corporate responsibility, says Kellogg.

Boomers or bust: Is the $10bn US breakfast cereal market in a state of terminal decline?

On paper at least, boxed breakfast cereal ticks all the right boxes. It’s quick, great value for money, and nutritious - the perfect recession-proof food. 

SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE

How are market-leading kids’ cereal firms tackling health claims?

Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.

RTE cereals can help close ‘chronic’ US fiber gap: Study

Only one in ten US consumers gets the recommended amount of fiber, but fibrous whole grain ready-to-eat (RTE) cereals can boost daily intake by around 14%, a new study finds.

Oxfam thanks food industry for ‘bland’ and ‘complacent’ response to damning CSR report

Oxfam will step up its campaign to improve the treatment of people and resources that form part of the supply chain of the world’s biggest food conglomerates, after it cast...

ABF calls Oxfam food ethics attack ‘ridiculous’

Associated British Foods – worst-in-class in an Oxfam report critical of 10 food giants for essentially operating under a corporate social responsibility (CSR) “veil of secrecy” – has hit back, slamming the...

Pringles transforming Kellogg into global snack player, CEO says

The Pringles acquisition is helping Kellogg become a global player in snacks, CEO John Bryant said in presentation at the CAGNY meeting recently.

Kellogg talks on Special K contamination, Bimbo Bakeries issues recall due to machine fault

Kellogg has described its Special K Red Berries recall as “very small” as Bimbo Bakeries USA issues a broad voluntary recall on its core bread brands due to possible flexible wire contamination....

Kellogg recalls Special K Red Berries cereal in US due to possible glass fragments

The Kellogg Company has issued a voluntary recall in the US on three sizes of its Special K Red Berries cereal packs due to the possible presence of glass fragments.

Presweetened cereals do not predict child obesity: Kellogg

Consumption of presweetened cereals does not predict obesity in children, a new study published by Kellogg finds.

Industry needs to be more open about nanomaterial use, says As You Sow

A US not-for-profit organisation has slammed the “murky issue” around potential risks of nanomaterial use and pledged to test products to assess their safety.

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