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Big Brands > Kellogg

Kellogg-Wilmar JV should target China's $13bn snack sector, not cereal: Analysts

Kelloggs’ 50:50 joint venture with agribusiness giant Wilmar must target the lucrative snacks sector as Western breakfast cereals remain unpopular in China and local competition is strong, say analysts.

Kellogg strikes cereal and snack joint venture with Chinese monopoly Wilmar

US cereal giant Kellogg has struck a 50:50 joint venture with Chinese agribusiness monopoly Wilmar International that will manufacture and sell cereals and snacks across the country.

United Biscuits solicits Wahaha and Kellogg for £520m KP Snacks arm – reports

United Biscuits has issued a “teaser” letter to six firms including Chinese food business Wahaha and Kellogg as it looks to offload its recently spun-off KP Snacks business for £520m,...

Snacks: Kellogg’s Q2 cereal killer?

As Kellogg posted its Q2 results, the spotlight was on its snacks dedication with key brands soaring as cereal sales dipped slightly.

Kellogg settlement on attention cereal claims rejected

Kellogg will need to negotiate a new deal in a class action dispute over advertising claims for its Frosted Mini-Wheats cereal after a US federal appeals court rejected a $10.7m...

Ad watchdog orders Kellogg to pull Special K commercial

Kellogg has been told to remove a Special K television commercial in the UK after it was found to breach advertising standards by making misleading calorie-content claims.

Health and cereal go hand-in-hand, says Kellogg

The Kellogg Company is pushing its updated research compendium spanning scientific research that plugs the health benefits of cereals as a breakfast choice.

‘Wholegrain is not the whole answer’ says Kellogg

Consumers are mistaken in immediately assuming that wholegrain foods are a good source of dietary fibre, says Kellogg.

Kellogg seals the lid on Pringles buy

Cereal giant, Kellogg, has sealed its buy-out of Pringles for US$2.7bn, set to triple international business and stack it into second place on the global snacks market.

Kellogg’s revamps brand, but significantly?

Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t...

News in brief

Commission rubber stamps Kellogg’s Pringles buy

The European Commission has cleared Kellogg’s $2.7bn deal to acquire snack business Pringles from Procter & Gamble (P&G).

Kellogg issues profit warning ahead of Q1 results

Cereal giant Kellogg has lowered its financial guidance for 2012 as declining European sales led it to perform below expectations in its first quarter (Q1) results.

Kellogg handed negative outlook on back of Pringles deal

Cereal giant Kellogg has received a negative outlook from the rating agency Standard & Poor’s (S&P) as commodity volatility and integration costs from its Pringles acquisition are expected to harm...

Kellogg denies involvement in Unite row

Cereal manufacturer Kellogg has distanced itself from the row over the dismissal of workers at one of its major clients after the union Unite targeted the firm in a bid...

Kellogg ordered to revise misleading sugar claims

The UK’s Advertising Standards Agency (ASA) has told Kellogg to revise claims on its Coco Pops website that suggested sugar was unconnected to obesity, disease development and behavioural problems in...

News in brief

Kellogg launches gluten-free Rice Krispies in Canada

Kellogg has introduced Rice Krispies Brown Rice gluten-free cereal across Canada to complement the original variety.

Kellogg becomes #2 global snacks firm with Pringles buy; analysts react

Kellogg’s $2.7bn deal to acquire Procter & Gamble’s Pringles will significantly boost its global snacks presence and open existing products up to new markets, according to analysts.

Kellogg records modest growth driven by Latin America and Asia-Pacific

Cereal and snacks giant Kellogg has announced growth in its fourth quarter (Q4) full-year results led by gains in Latin America and Asia-Pacific.

UK ad watchdog dismisses complaint against Kellogg

The UK advertising watchdog has ruled in favour of breakfast cereal giant Kellogg’s in relation to a complaint that a TV advert for a cereal was misleading in relation to...

Kellogg momentum has slowed again in Q4, claims analyst

Kellogg might have been outpacing rivals in the cereals category in the first three quarters but its volumes have started to drop off again and it remains under pressure thanks...

Toucan play that game: Kellogg backtracks in image dispute with Mayan group

Kellogg Company has dropped threats of legal action against a Mayan cultural heritage group that uses a Toucan as its logo.

Europe leads decline as Kellogg’s profits slump 14%

Cereal giant Kellogg has announced a 14% fall in profits in its third quarter (Q3) results as a consequence of poor performance in Europe led by the United Kingdom.

Kellogg’s to boost vitamin D levels to 25% RDA in its cereals

Kellogg’s UK “evolving fortification” policies have led to a commitment made today to boost vitamin D levels in a range of children’s breakfast cereals to 1.25 micrograms – or 25%...

Kellogg: We lost our momentum… But we’re in better shape now

Cereals and snacks giant Kellogg took its eye off the ball in 2009/10 but is now firing on all cylinders again, says its chief executive.

Mayan group claims Kellogg’s legal action over toucan logo

A non-profit organisation that defends indigenous Mayan culture says Kellogg Company is taking legal action over its use of a toucan logo.

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