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Big Brands > Kellogg

Kellogg seals the lid on Pringles buy

Cereal giant, Kellogg, has sealed its buy-out of Pringles for US$2.7bn, set to triple international business and stack it into second place on the global snacks market.

Kellogg’s revamps brand, but significantly?

Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t...

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Commission rubber stamps Kellogg’s Pringles buy

The European Commission has cleared Kellogg’s $2.7bn deal to acquire snack business Pringles from Procter & Gamble (P&G).

Kellogg issues profit warning ahead of Q1 results

Cereal giant Kellogg has lowered its financial guidance for 2012 as declining European sales led it to perform below expectations in its first quarter (Q1) results.

Kellogg handed negative outlook on back of Pringles deal

Cereal giant Kellogg has received a negative outlook from the rating agency Standard & Poor’s (S&P) as commodity volatility and integration costs from its Pringles acquisition are expected to harm...

Kellogg denies involvement in Unite row

Cereal manufacturer Kellogg has distanced itself from the row over the dismissal of workers at one of its major clients after the union Unite targeted the firm in a bid...

Kellogg ordered to revise misleading sugar claims

The UK’s Advertising Standards Agency (ASA) has told Kellogg to revise claims on its Coco Pops website that suggested sugar was unconnected to obesity, disease development and behavioural problems in...

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Kellogg launches gluten-free Rice Krispies in Canada

Kellogg has introduced Rice Krispies Brown Rice gluten-free cereal across Canada to complement the original variety.

Kellogg becomes #2 global snacks firm with Pringles buy; analysts react

Kellogg’s $2.7bn deal to acquire Procter & Gamble’s Pringles will significantly boost its global snacks presence and open existing products up to new markets, according to analysts.

Kellogg records modest growth driven by Latin America and Asia-Pacific

Cereal and snacks giant Kellogg has announced growth in its fourth quarter (Q4) full-year results led by gains in Latin America and Asia-Pacific.

UK ad watchdog dismisses complaint against Kellogg

The UK advertising watchdog has ruled in favour of breakfast cereal giant Kellogg’s in relation to a complaint that a TV advert for a cereal was misleading in relation to...

Kellogg momentum has slowed again in Q4, claims analyst

Kellogg might have been outpacing rivals in the cereals category in the first three quarters but its volumes have started to drop off again and it remains under pressure thanks...

Toucan play that game: Kellogg backtracks in image dispute with Mayan group

Kellogg Company has dropped threats of legal action against a Mayan cultural heritage group that uses a Toucan as its logo.

Europe leads decline as Kellogg’s profits slump 14%

Cereal giant Kellogg has announced a 14% fall in profits in its third quarter (Q3) results as a consequence of poor performance in Europe led by the United Kingdom.

Kellogg’s to boost vitamin D levels to 25% RDA in its cereals

Kellogg’s UK “evolving fortification” policies have led to a commitment made today to boost vitamin D levels in a range of children’s breakfast cereals to 1.25 micrograms – or 25%...

Kellogg: We lost our momentum… But we’re in better shape now

Cereals and snacks giant Kellogg took its eye off the ball in 2009/10 but is now firing on all cylinders again, says its chief executive.

Mayan group claims Kellogg’s legal action over toucan logo

A non-profit organisation that defends indigenous Mayan culture says Kellogg Company is taking legal action over its use of a toucan logo.

Interactive packaging brings Kellogg closer to the customer, says technology supplier

Over the next year Kellogg and US-based Augme Technologies will be working on optimising interactive packaging technology with the aim of acquiring data about the cereal maker’s customer base.

UK lagging behind US cereal market but momentum expected in Q3, says Kellogg

The UK breakfast cereal category remains challenging reports Kellogg, as it announces net sales growth of 11 per cent to $3.4bm for its Q2, but the snack and cereal maker...

Kellogg joins global giants in food dehydration R&D trials

Kellogg is the fifth multinational food giant to sign a research and development agreement with EnWave to test the company’s dehydration technology for a product area which includes cereals and...

Kellogg gets federal warning after Listeria found in cookie plant

Kellogg Co has been censured by the US Food and Drug Administration (FDA) after traces of Listeria monocytogenes were found littered throughout its cookie plant in Georgia.

Kellogg reports profit drop, flags up challenging EU market

Kellogg’s said it expects Europe, and the UK in particular, to be its most challenging operating environment this year, as it reports first-quarter net income drop of 12 per cent...

Package-to-food ratio gains prove fuel winner, says Kellogg

A decrease in the package-to-product ratio for some of its snack packs saw financial and environmental gains for Kellogg’s, according to its latest corporate sustainability (CSR) report.

News in brief

Kellogg's UK md steps down

Kellogg's UK md Greg Paterson has stepped down, with the food manufacturer appointing a temporary successor until it finds a suitable long-term replacement.

Judge refuses to dismiss claims against Kellogg in tainted cracker case

A federal judge in the US has, in the main, refused to dismiss a proposed suit alleging that Kellogg did not adhere to consumer protection laws and contravened an implied...

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