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Big Brands > Kellogg

Special K Nourish: ‘The concept of hot cereal in the US is a cultural change’, says analyst

US consumers don’t have the habit of eating hot cereal, but they are very open to new concepts and the Special K Nourish launch should do very well, says an...

Kellogg and General Mills RTE cereals: Sugar, sodium and fiber analysis

Kellogg and General Mills have largely slashed sugar and sodium and upped fiber in their US ready-to-eat (RTE) breakfast cereals, but in a number of products the sugar and sodium...

Kellogg targets ‘dunkable’, handheld breakfast trend in continental Europe

Kellogg has launched a breakfast biscuit range in France, Spain and Italy to cash in on consumer desires for ‘dunkable’, handheld breakfast options on the continent, it said.

Kellogg to cough up $4m in revised Frosted Mini-Wheats settlement, but court concerned

The Kellogg Company has reached a new settlement to pay out $4m in its Frosted Mini-Wheats class action lawsuit. But the court has raised concerns on the significant cash drop...

News in brief

Kellogg’s Bear Naked downsizes for on-the-go mornings

Kellogg-owned Bear Naked has developed single serve pouches of its granola to target busy, on-the-go consumers, it said.

Kellogg secretively reformulates Special K to outwit private label copycats

Only a handful of employees at Kellogg will be privy to the secret recipe of its newly formulated Special K brand for Europe as the cereal giant works to stave...

‘Kellogg can’t afford to be less competitive in cereals’: Analyst

Investment in cereal makes sense for Kellogg because it cannot sideline such an important segment but snacks should really be the priority, an analyst says.

‘Loyal consumers see brands as a reflection of themselves’: Kellogg

Consumers want to invest in a product that aligns with their values - and they do care about corporate responsibility, says Kellogg.

Boomers or bust: Is the $10bn US breakfast cereal market in a state of terminal decline?

On paper at least, boxed breakfast cereal ticks all the right boxes. It’s quick, great value for money, and nutritious - the perfect recession-proof food. 

SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE

How are market-leading kids’ cereal firms tackling health claims?

Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.

RTE cereals can help close ‘chronic’ US fiber gap: Study

Only one in ten US consumers gets the recommended amount of fiber, but fibrous whole grain ready-to-eat (RTE) cereals can boost daily intake by around 14%, a new study finds.

Oxfam thanks food industry for ‘bland’ and ‘complacent’ response to damning CSR report

Oxfam will step up its campaign to improve the treatment of people and resources that form part of the supply chain of the world’s biggest food conglomerates, after it cast...

ABF calls Oxfam food ethics attack ‘ridiculous’

Associated British Foods – worst-in-class in an Oxfam report critical of 10 food giants for essentially operating under a corporate social responsibility (CSR) “veil of secrecy” – has hit back, slamming the...

Pringles transforming Kellogg into global snack player, CEO says

The Pringles acquisition is helping Kellogg become a global player in snacks, CEO John Bryant said in presentation at the CAGNY meeting recently.

Kellogg talks on Special K contamination, Bimbo Bakeries issues recall due to machine fault

Kellogg has described its Special K Red Berries recall as “very small” as Bimbo Bakeries USA issues a broad voluntary recall on its core bread brands due to possible flexible wire contamination....

Kellogg recalls Special K Red Berries cereal in US due to possible glass fragments

The Kellogg Company has issued a voluntary recall in the US on three sizes of its Special K Red Berries cereal packs due to the possible presence of glass fragments.

Presweetened cereals do not predict child obesity: Kellogg

Consumption of presweetened cereals does not predict obesity in children, a new study published by Kellogg finds.

Industry needs to be more open about nanomaterial use, says As You Sow

A US not-for-profit organisation has slammed the “murky issue” around potential risks of nanomaterial use and pledged to test products to assess their safety.

Frozen sales surge at Kellogg but Kashi still underperforming in the cereals aisle

Kellogg is significantly outpacing the competition in the frozen food aisles, posting a 12.8% surge in sales the fourth quarter of 2012 and a 10.8% rise in the full year,...

Kellogg launches new ‘on-trend’ frozen breakfast options

The Kellogg Company has launched new frozen breakfast options under its Special K and Eggo brands that it claims are ‘on-trend’ with consumer needs.

Frito-Lay v Pringles: Two snack titans on Facebook

PepsiCo and Kellogg lead the global snacks market with Frito-Lay and Pringles, but who fares better in the realms of Facebook and why does this matter?

Mondelez accuses Kellogg of cookie pack copying

Mondelez has initiated legal action against Kellogg in the US for allegedly infringing its patent on resealable cookie packaging.

Kellogg-Wilmar JV will dive into immediate snacks opportunity

Kellogg and Wilmar’s 50:50 joint venture will dive into immediate opportunities in China’s developed snack market; using Pringles as its springboard, a Kellogg executive has said.

Kellogg’s CEO on Mini-Wheats recall: It's the first time we've seen a failure like this

Kellogg’s boss John Bryant said he was "very disappointed" by the recent Mini-Wheats recall in a call with analysts yesterday, but insisted that it was not a reflection of "systemic"...

News in brief

Kellogg donates $500,000 to Hurricane Sandy relief

The Kellogg Company has committed a cash and food donation of $500,000 to relief efforts for Hurricane Sandy.

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