Consumers should stick to the facts and look beyond the hype in terms of the salt and sugar content of cereals, claims Kellogg’s as UK cereal manufacturers are taken to...
Branding Corn Flakes with the Kellogg’s logo so people are not fooled by Corn Fakes sounds far fetched.
The Advertising Standards Authority (ASA) has sided with Kellogg’s following complaints that the company exaggerated the size of its cereal in a TV advert.
Cereal and snack giant Kellogg is starting the new school year with a push to an online tool designed for mothers to help their children perform better at school...
Cereal giant Kellogg has confirmed its plans to spend more than ₤80m on marketing its brands in the UK, including bakery and snacks products, throughout this year.
Kellogg has pledged that by next year nearly 80 percent of its cereals sold in the US will be ‘good’ or ‘excellent’ sources of fiber.
Countering the image of a corporate world knocked by the financial crisis, a US think-tank names the 'world's most ethical companies', among them breakfast cereal firm Kellogg.
Cereal giant Kellogg is testing a space-saving cereal box that the firm says could “redefine” the cereal aisle.
Kellogg’s has launched a new range of savoury snacks under the Special K brand with the intention of targeting health-conscious snackers and women in particular.
The W.K. Kellogg Foundation has announced that it will invest $35 million in a new development in Battle Creek, Michigan.
Kellogg’s has attributed its third quarter net earnings growth of 12 per cent to aggressive advertising but said that it will need to scale back soon.
Kellogg’s has extended the responsibilities of UK marketing director Kevin Brennan to incorporate the position of general manager of Kellogg’s Snacks.
US cereal maker Kellogg targets the mushrooming heart healthy market with a new line extension – specifically aimed at women - to its Smart Start range.
Kellogg Company's new product launches are designed to meet the continuing trend for healthy indulgence, with kids' cereals that embrace whole grain and more varied healthy adult cereals.
A double digit rise in advertising spend, as well as high energy and commodity costs, has led to declining margins for Kellogg's during the financial year, the cereal company reported...
Cereal producer Kellogg has acquired the Russia-based United Bakers Group as part of plans to expand its global footprint, the company announced yesterday.
Cereal manufacturer Kellogg today revealed plans to invest $40m in expanding its institute for food and nutrition research, claiming that sales from innovation have doubled since it first opened in 1997.
Kraft signs the legal documents to acquire Danone's biscuit unit; Kellogg's will increase its advertisement spend; and new research suggests that boiling nuts retains their antioxidant properties.
Kellogg today said that high commodity costs led to a one per cent decrease in operating profit during the third quarter, despite a six per cent increase in sales.
Germany-based retailer Metro has taken Kellogg's products off its shelves after the cereal company attempted to pass on higher commodity costs through price hikes.
Kellogg said yesterday it will start putting nutrition information on the front of its ready-to-eat cereals in the US from this month.
Cereal giant Kellogg's has released a statement in response to the Which? campaign announced earlier this week that condemned the use of superheroes in advertising to children..
Kellogg said yesterday sales jumped by 9 per cent to $3bn (€ 2.2bn) for the quarter ended 30 June, underlying the company's growth across all of its cereal and snack segments.
Kellogg's is making a bid to become a bigger player in the global snacks market, with the company saying the segment will account for 50 per cent of its sales...
A number of major food firms in the US have been called upon to follow the lead of the Kellogg Company, by restricting food marketing to children and improving the...