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Corporate altruism: Oxymoron or get-real solution?

Writing up an article on Kellogg’s World Food Day initiative yesterday, that age old question seemed to buzz through: is there really such a thing as a selfless good deed?...

Kellogg “spearheading” hunger relief efforts with breakfasts initiative

Kellogg says its commitment to fighting global hunger does not stop at events like last week’s World Food Day.

Tastes like Christmas: Pringles develops mint choc and cinnamon festive flavors

Pringles' sweet crisp flavors will capitalize on the UK Christmas snack rush and a growing consumer curiosity for flavor experimentation, says analyst. 

RAN: Kellogg cannot deflect palm oil heat onto supplier

Kellogg cannot shirk its palm oil responsibility by deflecting attention to its supplier, says RAN following a statement from Kellogg calling for productive talks between its supplier Wilmar and the...

Kellogg wants ‘productive dialogue’ between Wilmar and RAN after palm oil protests

The Kellogg Company hopes its Asian partner Wilmar International can have a productive dialogue with the Rainforest Action Network (RAN) over issues surrounding its palm oil sourcing.

News in brief

Kellogg backs US Winter Olympians

The Kellogg Company has sponsored US Winter Olympians with two of its cereal and granola brands Bear Naked and Kashi.


Kellogg APAC president: We’re ready to drive Pringles deeper into Asia

Pringles brand awareness is varied across Asia Pacific but commercial innovations like seasonal marketing and in-store promotions should deepen traction, Kellogg’s Asia Pacific president says.


Kellogg APAC president: We're in a position to create the breakfast category in Asia

Kellogg is in a position to drive, shape and ultimately create a cereal category in Asia Pacific, and that’s exactly what it plans on doing, its regional president says.

News in brief

Kellogg’s $4m Frosted Mini-Wheats class action gets final nod

A California judge has given the final nod to Kellogg to pay out the revised $4m in its Frosted Mini-Wheats lawsuit.

Sustainable palm oil: GreenPalm, RSPO, Kellogg, PepsiCo, under fire as NGO takes aim at ‘Snack Food 20’

A new report from Rainforest Action Network says food giants supporting "weak" and "diluted" Round Table on Sustainable Palm Oil (RSPO) standards or buying GreenPalm certificates are kidding themselves if...

Kellogg: Belgian R&D facility to strengthen EU ties

Kellogg's says its new food science research and development facility in the Leuven Bio-Incubator in the Belgium will drive the company forward in terms of innovation and strengthen its existing ties...

News in brief

Kellogg relocates Asia Pacific HQ to Singapore

Kellogg has relocated its Asia Pacific headquarters to Singapore in a move set to strengthen its long-term growth ambitions, its regional president says.

SPECIAL FEATURE: The comeback kid? From Arcadia Ales and GoGo Squeez to Cereal City, why Michigan is #1 for creating manufacturing jobs

What have you heard lately about Michigan? That its biggest city (Detroit - once the wealthiest city in the world) recently filed for bankruptcy? Or that from December 2009 to...

Research finds urban Indians have little time for healthy breakfasts

Only 3% of Indians regard breakfast as an essential meal, nearly three-quarters do not eat an adequate breakfast each day and one in four skip it completely, according to a...

No time for breakfast: Convenience is king

A new survey has revealed that far from enjoying a traditional full English each morning, many Brits are skipping breakfast because they say they do not have enough time.

Fact-finding and brand building: Special K asks for social media posts instead of cash

Special K’s pop-up shop in Australia where social media posts are used instead of cash will give Kellogg crucial face-to-face contact with consumers for fact-finding and brand building, says a...

Hot stuff: Special K multi-grain porridge has a competitive edge, says analyst

Promoting positive nutrition with mixed grains alongside a low fat content will give Kellogg a competitive edge in the porridge market, says analyst.

What’s in a name? Own brands shine in fiber-rich cereal study

Own brand fiber-rich cereals rival big brands not just in price but also taste and nutrition, finds new research on the US market.

How did Kellogg’s Asian agri-partner Wilmar slip through the sustainable palm oil net?

The Roundtable on Sustainable Palm Oil (RSPO) is not in a position to monitor over 1,100 members from more than 60 countries, but it does take violations extremely seriously, its...

News in brief

More layoffs at Kellogg Memphis plant: ‘We have more capacity and resources than necessary to operate the plant’

Kellogg has confirmed there will be further job cuts at its cereals factory in Memphis in the coming weeks as part of a round of layoffs first announced in April,...

Cereal blockbusters: America's top 10 best-selling brands

BakeryandSnacks has spooned IRI data to compile a tasty list of the top 10 best-selling US ready-to-eat cereals.

Sparking nostalgia: Kellogg goes retro with limited edition packs

Kellogg Australia will launch limited edition retro packaging across a handful of its iconic cereal and bar brands for the month of August.

Special edition: Sustainable sourcing

SPECIAL FEATURE: In conversation with the WWF: The rocky road to sustainable palm oil

The good news: Around 15% of global palm oil produced in the past year was certified by the Round Table on Sustainable Palm Oil (RSPO). The bad news: Only half...

'Irresponsible marketing to children' complaint forces Kellogg Australia to pull TV ads

Kellogg has pulled LCMs and Coco Pops television adverts in Australia after the Advertising Standards Bureau (ASB) upheld a complaint from the Obesity Policy Coalition (OPC) that the marketing irresponsibly...

Kellogg under fire over ‘made with real fruit’ claims on Super Mario snacks

Kellogg has been hit with a deceptive advertising lawsuit over ‘made with real fruit’ claims on its Super Mario fruit snacks, three years after being rapped over the knuckles by...

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