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Big Brands > Kellogg

Kellogg secretively reformulates Special K to outwit private label copycats

Only a handful of employees at Kellogg will be privy to the secret recipe of its newly formulated Special K brand for Europe as the cereal giant works to stave...

‘Kellogg can’t afford to be less competitive in cereals’: Analyst

Investment in cereal makes sense for Kellogg because it cannot sideline such an important segment but snacks should really be the priority, an analyst says.

‘Loyal consumers see brands as a reflection of themselves’: Kellogg

Consumers want to invest in a product that aligns with their values - and they do care about corporate responsibility, says Kellogg.

Boomers or bust: Is the $10bn US breakfast cereal market in a state of terminal decline?

On paper at least, boxed breakfast cereal ticks all the right boxes. It’s quick, great value for money, and nutritious - the perfect recession-proof food. 

SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE

How are market-leading kids’ cereal firms tackling health claims?

Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.

RTE cereals can help close ‘chronic’ US fiber gap: Study

Only one in ten US consumers gets the recommended amount of fiber, but fibrous whole grain ready-to-eat (RTE) cereals can boost daily intake by around 14%, a new study finds.

Oxfam thanks food industry for ‘bland’ and ‘complacent’ response to damning CSR report

Oxfam will step up its campaign to improve the treatment of people and resources that form part of the supply chain of the world’s biggest food conglomerates, after it cast...

ABF calls Oxfam food ethics attack ‘ridiculous’

Associated British Foods – worst-in-class in an Oxfam report critical of 10 food giants for essentially operating under a corporate social responsibility (CSR) “veil of secrecy” – has hit back, slamming the...

Pringles transforming Kellogg into global snack player, CEO says

The Pringles acquisition is helping Kellogg become a global player in snacks, CEO John Bryant said in presentation at the CAGNY meeting recently.

Kellogg talks on Special K contamination, Bimbo Bakeries issues recall due to machine fault

Kellogg has described its Special K Red Berries recall as “very small” as Bimbo Bakeries USA issues a broad voluntary recall on its core bread brands due to possible flexible wire contamination....

Kellogg recalls Special K Red Berries cereal in US due to possible glass fragments

The Kellogg Company has issued a voluntary recall in the US on three sizes of its Special K Red Berries cereal packs due to the possible presence of glass fragments.

Presweetened cereals do not predict child obesity: Kellogg

Consumption of presweetened cereals does not predict obesity in children, a new study published by Kellogg finds.

Industry needs to be more open about nanomaterial use, says As You Sow

A US not-for-profit organisation has slammed the “murky issue” around potential risks of nanomaterial use and pledged to test products to assess their safety.

Frozen sales surge at Kellogg but Kashi still underperforming in the cereals aisle

Kellogg is significantly outpacing the competition in the frozen food aisles, posting a 12.8% surge in sales the fourth quarter of 2012 and a 10.8% rise in the full year,...

Kellogg launches new ‘on-trend’ frozen breakfast options

The Kellogg Company has launched new frozen breakfast options under its Special K and Eggo brands that it claims are ‘on-trend’ with consumer needs.

Frito-Lay v Pringles: Two snack titans on Facebook

PepsiCo and Kellogg lead the global snacks market with Frito-Lay and Pringles, but who fares better in the realms of Facebook and why does this matter?

Mondelez accuses Kellogg of cookie pack copying

Mondelez has initiated legal action against Kellogg in the US for allegedly infringing its patent on resealable cookie packaging.

Kellogg-Wilmar JV will dive into immediate snacks opportunity

Kellogg and Wilmar’s 50:50 joint venture will dive into immediate opportunities in China’s developed snack market; using Pringles as its springboard, a Kellogg executive has said.

Kellogg’s CEO on Mini-Wheats recall: It's the first time we've seen a failure like this

Kellogg’s boss John Bryant said he was "very disappointed" by the recent Mini-Wheats recall in a call with analysts yesterday, but insisted that it was not a reflection of "systemic"...

News in brief

Kellogg donates $500,000 to Hurricane Sandy relief

The Kellogg Company has committed a cash and food donation of $500,000 to relief efforts for Hurricane Sandy.

Kellogg’s $30m cereal recall: Consumer pains but no financial pinch

Kellogg’s recent recall of two cereal products following a metal mesh contamination scare will cost the firm between $20-30m and will hit consumer trust in the short-term, an analyst says....

News in brief

Kellogg recalls cereals due to metal mesh fragments

A faulty manufacturing part may have caused metal mesh to be present in some Kellogg cereal products, prompting the firm to issue a voluntary recall yesterday.

News in brief

Kellogg re-launches Special K protein cereal

The Kellogg Company has reformulated its Special K Protein Plus cereal and pushed it as a favorable choice for consumers looking manage weight over the fall.

Kellogg-Wilmar JV should target China's $13bn snack sector, not cereal: Analysts

Kelloggs’ 50:50 joint venture with agribusiness giant Wilmar must target the lucrative snacks sector as Western breakfast cereals remain unpopular in China and local competition is strong, say analysts.

Kellogg strikes cereal and snack joint venture with Chinese monopoly Wilmar

US cereal giant Kellogg has struck a 50:50 joint venture with Chinese agribusiness monopoly Wilmar International that will manufacture and sell cereals and snacks across the country.

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