Sara Lee intends to reduce the salt content in a range of products by an average of 20 percent over the next five years, the company has announced.
The reductions will apply across its core categories of fresh bread, hot dogs, lunchmeat, breakfast foods and cooked sausage, it said.
Executive vice president and chief executive officer of Sara Lee North American Retail and Foodservice, CJ Fraleigh, said:
“This is in line with our broader wellness and nutrition strategy, which focuses on increasing the presence of positives, such as whole grains and lean protein. At the same time, we are reducing the amount of certain less desirable ingredients, such as trans fats and salt. We are excited to respond to consumers’ requests for lower-salt options, and plan to continue to provide great-tasting Sara Lee foods that they have come to know and love, but now with less salt.”