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Big Brands > General Mills
General Mills taps into ‘frugality fatigue’ as Americans tuck in to affordable treats
As the economy remains in the doldrums, Americans are showing signs of “frugality fatigue” while food is increasingly “playing an important role in helping consumers cope”, according to trend watchers...
General Mills on open innovation, product failure and trust
General Mills is throwing more and more resources behind an ‘intellectual outsourcing’ project that has significantly reduced its product fail rate. But gaining the trust of start-ups has not been...
General Mills tries to tackle browning in chilled dough
General Mills is seeking out new technologies to block or reduce enzymatic browning in chilled dough products such as puff pastries.
General Mills: Gluten-free a ‘significant incremental opportunity’
The US gluten-free cereals and bakery market is set for continued growth as big brands bid for a slice of the action with the launch of gluten-free products sold at...
Nestlé and General Mills invest €27m in new Malaysian cereal factory
Nestlé and General Mills’ joint venture Cereal Partners Worldwide (CPW) is investing €27m in a new Malaysian factory to enable the local production of Nestlé breakfast cereals in the country...
General Mills falls short of energy goals, sets packaging targets
Breakfast cereal manufacturer, General Mills, admits it fell far short of goals for 2010 in terms of reducing energy consumption and greenhouse gas emissions (GHG) but has flagged up a...
US: General Mills awarded state funding to expand cereal facility
Breakfast cereal manufacturer, General Mills, is to receive a $100,000 grant from the US state of Ohio’s development agency for the costs associated with the purchase of new machinery and...
Consumers confused about whole grains, suggests General Mills research
Most Americans believe they consume enough whole grain – but only five percent get the recommended three servings per day, according to new research carried out by General Mills.
General Mills misses profit expectations as commodity prices rise
Cereal and snack manufacturer General Mills posted lower than expected Q2 results yesterday as commodity prices increase and product prices become more competitive.
General Mills achieves further sugar reduction in its cereals
General Mills has reduced the sugar in its children’s cereals by an additional 8 per cent in 2010 and aims to introduce further reductions to its Big G cereals range.
TNA appoints new European general manager
Food packaging and processing equipment supplier, Tna has appointed design engineer, Tim Moulsdale, as its new European general manager.
General Mills upbeat about US ready-to-eat cereal sales
General Mills is forecasting ongoing volume growth for the ready-to-eat breakfast cereal category in the US despite the fact that market penetration involves about 90 per cent of US households.
General Mills call for shape trademark hearing rejected
A request from US snack manufacturer General Mills for a further hearing over a product shape trademark ruling has been denied by the Israeli Supreme Court.
News in brief
General Mills, ADA donate $500,000 in kids’ health initiative
General Mills has announced a $500,000 initiative to support healthy choices for children, in partnership with the American Dietetic Association.
General Mills announces sodium reduction strategy
General Mills has become the latest major food manufacturer to announce a sodium reduction strategy, pledging a 20 percent reduction in about 40 percent of its product portfolio by 2015.
Campaigners attack General Mills on palm oil policy
General Mills is facing accusations that the palm oil used in its food products is sourced unsustainably, and is strongly linked to deforestation in Southeast Asia.
General Mills pushes case for Cheerios claim
General Mills has responded to a Food and Drug Administration (FDA) letter asking for more evidence to support a revised health claim regarding the impact of Cheerios on cholesterol levels.
Nestle and General Mills build cereal innovation centre
Cereal Partners Worldwide (CPW) is building a new innovation centre for breakfast cereals in Switzerland at a cost of CHF 50m (€33m).
General Mills Cheerios cereal is a drug, says FDA
General Mills has been told to change the marketing of its popular Cheerios whole grain cereal, as the health claims it currently uses classify it as an unapproved drug.
General Mills extends gluten-free formulations to five more snacks
In pace with growing consumer demand for gluten-free foods, US snack firm General Mills will roll out five new gluten-free formulations in the summer.
General Mills cereal goes gluten-free
Global food manufacturer General Mills last week said its US Rice Chex cereal will from now on be gluten-free, as part of the firm's plans to target the ever expanding...
General Mills counts cost of pizza recall
US-based manufactuer General Mills yesterday said a pizza recall in November knocked $20m off its Q2 operating profit. .
News briefs: Warburtons, General Mills and a spooky idea
Warburtons opens a new factory in Wales, General Mills gets a new CEO, and letting the snack out of the can for Halloween.
Snacks division leads General Mills' business growth
Strong sales and increased market share of some of its healthier snacks helped boost overall sales in the US during the first quarter ended 26 August, General Mills reported today.
General Mills sales rise 6 per cent after restructuring
General Mills yesterday said it achieved growth in both annual net sales and operating profits, after cutting ties with underperforming sectors.
