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Big Brands > General Mills

General Mills slams Cornell cereal study: It is ‘absurd’ pseudo-science

General Mills has slammed research suggesting on-pack cereal mascots are positioned to gaze into children’s eyes, calling the findings ‘absurd’ and describing the study as pseudo-science.

Consumers demanding more ‘free’ foods

Food processing and packaging firms are increasingly impacted by consumers’ desire to avoid gluten, dairy, soy, and other ingredients, according to Packaged Facts.

General Mills ramps up palm oil pledge to consider deforestation

General Mills has strengthened its pledge to source fully traceable palm oil by next year, with explicit focus on counteracting deforestation.

General Mills: Baking is on trend and can boost profits

There are tasty growth prospects for dessert mixes and refrigerated dough with the rise of home baking, says General Mills’ baking head.

General Mills hopes comic books will invigorate cereal

General Mills hopes to influence purchase decisions in the cereal aisle with a limited edition comic book series across selected Big G brands.

Who is the gluten-free consumer? Find out at the FoodNavigator-USA Forum: Gluten-free in Perspective

Are consumers who say they’re avoiding gluten really just avoiding wheat? Can we trust survey data about the number of people following ‘gluten-free diets’? Are market researchers' (wildly differing) estimates...

Oxfam sustainability scorecard reveals ‘leaders and laggards’

Leading food and drink makers including Nestlé, Unilever and Coca-Cola have made good progress in the year since Oxfam released its first Behind the Brands sustainability scorecard – and only...

Goodbye GMOs (and vitamin B12, D, A, and Riboflavin): New non-GMO Grape Nuts and Original Cheerios are ‘certainly less nutritious’, claims professor

The new non-GMO formulations of Original Cheerios and Grape Nuts might be made without ingredients from genetically engineered crops, but they also come with fewer vitamins - although brand owners...

General Mills CEO: Cereal slowdown is industry's fault

The sales slowdown in the US cereal category has nothing to do with consumers and everything to do with manufacturers, says the chairman and CEO of General Mills.

Super Bowl XLVIII: Battle of the brands! Watch all the teasers here

As the Seattle Seahawks and the Denver Broncos head into battle on Sunday at the MetLife Stadium in New Jersey, the nation’s biggest food and beverage brands will battle for...

Whole grain breakfast cereals lead the pack for total dietary fiber contribution, but many Americans still falling short of recommendations

The fiber and whole grain intakes of many Americans are still falling well short of the recommendations, but food such as ready to eat cereals, yeast bread/rolls, and oatmeal are...

Euromonitor: All eyes now on Kellogg as Gen Mills and Post Foods throw down Non-GMO gauntlet

Many big brands are “playing a waiting game” right now to see whether moves by General Mills and Post Foods to axe GMOs from iconic brands (Cheerios and Grape Nuts)...

News in brief

Cascadian Farm plugs alternative protein trend with organic pea bars

General Mills-owned Cascadian Farm says its organic pea-based protein bars plug consumer desire for alternative protein sources.

5-minute chat with FoodNavigator-USA and BakeryandSnacks

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite a stir. But what motivated this reformulation? And how will it play out?

General Mills: Next generation growth is in subscription snacking

General Mills says its subscription snacking service Nibblr will feed next generation business growth as convenience booms.

Cheerio GMOs! But can General Mills have its non-GMO cake and eat it?

Is it possible to have your non-GMO cake and eat it?

Original Cheerios going GMO-free

General Mills says original Cheerios will now be made without genetically modified ingredients, citing consumers' growing preference for non-GMO food products. The change doesn’t apply to the other 11 varieties...

General Mills: ‘We are not waiting on industry trends to improve’

General Mills reported lower-than-expected earnings for Q2, fiscal 2014 but said it plans to reinvigorate business in the second half with NPD.

XMAS SPECIAL

Packaging design inspiration gallery: CHRISTMAS

Food figures big into holiday celebrations around the world. Here are a few festive Christmas packaging designs to sink your teeth into.

Little consumers have big impact on food packaging

Designing food and beverage packaging and products for kids calls for a balanced approach.

General Mills files US patent for no-bake granola method

General Mills has developed a no-bake method for granola that ensures the desired toasted appearance and flavor while reducing costs, energy and production time.

General Mills cereal tactics: Fan bases, adult fun, gluten-free and protein

General Mills has developed gluten-free cereal lines, added protein, targeted adults and re-launched old favorites in a bid to boost cereal business in the US over the past year.

50 years on: General Mills caught up in toxic solvent investigation

Cereal giant General Mills is still working to undo the impact of poor waste disposal over 50 years ago at an old R&D center in Minneapolis as a new investigation...

General Mills makes health gains across US categories

General Mills has improved the health profile of 73% of its U.S. retail sales volume since 2005, with more than 20% improvement in fiscal 2013 alone. 

dispatches from K Show 2013

Green PE growing in food packaging - Braskem

Green polyethylene (PE) is growing with Tetra Pak, General Mills and Danone adopting the technology but is not yet at full capacity, according to Braskem.

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