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Big Brands > General Mills

Dispatches from Sweets & Snacks Expo 2014

General Mills: We're committed to driving growth in c-store snacking

Merchandizing gaps in convenience stores need to be plugged and snack makers must collaborate to drive progress forward, says the category development head at General Mills Convenience as it launches...

Ball, Coke, and General Mills rank on ‘green’ list

Newsweek’s list of the US’s most sustainable companies names packaging firms like Ball, beverage producers like Coca-Cola, and food manufacturers such as General Mills rank among the green giants....

General Mills: Soy protein Cheerios hold mainstream appeal

General Mills has developed a high-protein variant of its flagship cereal brand Cheerios using soy – a product it says will sit comfortably in the mainstream breakfast aisle.

General Mills and Kellogg refute Oxfam climate change attack

General Mills and Kellogg have dismissed Oxfam’s claim that they are the ‘worst offenders’ on global greenhouse gas emissions and not doing enough to tackle climate change.

60-second interview: the day job

What do you do? Mike Helser, PhD, senior manager of General Mills Worldwide Innovation Network

In the latest edition of FoodNavigator-USA’s What do you do series, we talked with Mike Helser, who heads up General Mills’ Worldwide Innovation Network, on his transition from oceanographer to...

General Mills apologizes and backtracks on consumer legal policy

General Mills has reverted back to its old online legal terms following backlash and media outcry over its arbitration clause.

General Mills slashes trans and sat fats in dough

General Mills has filed a patent to lower the trans fatty acid and saturated fat content in dough shortenings using a blend of non-tropical oils and hard stock fat.

General Mills slams Cornell cereal study: It is ‘absurd’ pseudo-science

General Mills has slammed research suggesting on-pack cereal mascots are positioned to gaze into children’s eyes, calling the findings ‘absurd’ and describing the study as pseudo-science.

Consumers demanding more ‘free’ foods

Food processing and packaging firms are increasingly impacted by consumers’ desire to avoid gluten, dairy, soy, and other ingredients, according to Packaged Facts.

General Mills ramps up palm oil pledge to consider deforestation

General Mills has strengthened its pledge to source fully traceable palm oil by next year, with explicit focus on counteracting deforestation.

General Mills: Baking is on trend and can boost profits

There are tasty growth prospects for dessert mixes and refrigerated dough with the rise of home baking, says General Mills’ baking head.

General Mills hopes comic books will invigorate cereal

General Mills hopes to influence purchase decisions in the cereal aisle with a limited edition comic book series across selected Big G brands.

Who is the gluten-free consumer? Find out at the FoodNavigator-USA Forum: Gluten-free in Perspective

Are consumers who say they’re avoiding gluten really just avoiding wheat? Can we trust survey data about the number of people following ‘gluten-free diets’? Are market researchers' (wildly differing) estimates...

Oxfam sustainability scorecard reveals ‘leaders and laggards’

Leading food and drink makers including Nestlé, Unilever and Coca-Cola have made good progress in the year since Oxfam released its first Behind the Brands sustainability scorecard – and only...

Goodbye GMOs (and vitamin B12, D, A, and Riboflavin): New non-GMO Grape Nuts and Original Cheerios are ‘certainly less nutritious’, claims professor

The new non-GMO formulations of Original Cheerios and Grape Nuts might be made without ingredients from genetically engineered crops, but they also come with fewer vitamins - although brand owners...

General Mills CEO: Cereal slowdown is industry's fault

The sales slowdown in the US cereal category has nothing to do with consumers and everything to do with manufacturers, says the chairman and CEO of General Mills.

Super Bowl XLVIII: Battle of the brands! Watch all the teasers here

As the Seattle Seahawks and the Denver Broncos head into battle on Sunday at the MetLife Stadium in New Jersey, the nation’s biggest food and beverage brands will battle for...

Whole grain breakfast cereals lead the pack for total dietary fiber contribution, but many Americans still falling short of recommendations

The fiber and whole grain intakes of many Americans are still falling well short of the recommendations, but food such as ready to eat cereals, yeast bread/rolls, and oatmeal are...

Euromonitor: All eyes now on Kellogg as Gen Mills and Post Foods throw down Non-GMO gauntlet

Many big brands are “playing a waiting game” right now to see whether moves by General Mills and Post Foods to axe GMOs from iconic brands (Cheerios and Grape Nuts)...

News in brief

Cascadian Farm plugs alternative protein trend with organic pea bars

General Mills-owned Cascadian Farm says its organic pea-based protein bars plug consumer desire for alternative protein sources.

5-minute chat with FoodNavigator-USA and BakeryandSnacks

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite a stir. But what motivated this reformulation? And how will it play out?

General Mills: Next generation growth is in subscription snacking

General Mills says its subscription snacking service Nibblr will feed next generation business growth as convenience booms.

Cheerio GMOs! But can General Mills have its non-GMO cake and eat it?

Is it possible to have your non-GMO cake and eat it?

Original Cheerios going GMO-free

General Mills says original Cheerios will now be made without genetically modified ingredients, citing consumers' growing preference for non-GMO food products. The change doesn’t apply to the other 11 varieties...

General Mills: ‘We are not waiting on industry trends to improve’

General Mills reported lower-than-expected earnings for Q2, fiscal 2014 but said it plans to reinvigorate business in the second half with NPD.

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Using Barley to Formulate Healthy Food Products
Alberta Barley Commission

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Raising the Bar: Ingredients, Claims and Increasing Consumer Appeal
Almond Board of California
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