Nestlé and Kellogg have partnered with companies including General Mills and Unilever by joining Ceres' Business for Innovative Climate and Energy Policy (BICEP).
General Mills has launched special edition Kix cereal packs with cut-out characters to accompany a series of online stories for kids – a strategy that importantly holds parent appeal, says...
General Mills will succeed with Annie’s because the kids’ organic sector is brimming with promise and recession-proof, says a consultant.
Kellogg and J.M. Smucker have topped the consumer likeability charts in the US with Eggo waffles and Pillsbury bread mix – indicating a love of carbs, according to insights specialist...
General Mills says the need to offset inflation is as strong as ever as it broadens the scope of cost saving measures across the value chain.
A tough operating environment with softer retail trends saw General Mills’ net profit plunge for the first quarter of FY 2015, but its CEO remains certain growth targets will be met.
General Mills has defended the future of Annie’s natural and organic snacks under its ownership, but two experts say the company will have to work hard to beat the critics....
General Mills has made a bold move to expand its presence in the fast-growing natural and organics market with an $820m deal to acquire Annie's.
Mexican bread titan Grupo Bimbo and US cereal major General Mills have ranked on Forbes’ annual top 100 ‘most innovative’ companies list.
BakeryandSnacks has dug into fresh IRI data to dish up the latest list of top 10 best-selling cereal brands in the US for 2014.
General Mills has developed a method to enhance perceived saltiness using taste-modulating bioactive compounds, thus enabling sodium reduction.
Following a damning report published by Oxfam in May, General Mills has revamped its climate change plan; pledging to reveal global greenhouse gas emission targets by August 2015.
The consumer packaged food giant has approved ABC Research Laboratories as one of its certified food safety testing providers.
In a move to channel more investment into its growing Chinese market, food major General Mills has opened its first major technical centre outside of its Minneapolis headquarters.
General Mills' recruit of social media celebrity Grumpy Cat could engage young consumers but does not come without risks, according to a food marketing expert.
Amid “disappointing” fiscal 2014 results, General Mills has kick-started a cost-cutting plan to boost efficiency and support growth – a move that can’t be faulted but isn’t necessarily a ticket...
Merchandizing gaps in convenience stores need to be plugged and snack makers must collaborate to drive progress forward, says the category development head at General Mills Convenience as it launches...
Newsweek’s list of the US’s most sustainable companies names packaging firms like Ball, beverage producers like Coca-Cola, and food manufacturers such as General Mills rank among the green giants....
General Mills has developed a high-protein variant of its flagship cereal brand Cheerios using soy – a product it says will sit comfortably in the mainstream breakfast aisle.
General Mills and Kellogg have dismissed Oxfam’s claim that they are the ‘worst offenders’ on global greenhouse gas emissions and not doing enough to tackle climate change.
In the latest edition of FoodNavigator-USA’s What do you do series, we talked with Mike Helser, who heads up General Mills’ Worldwide Innovation Network, on his transition from oceanographer to...
General Mills has reverted back to its old online legal terms following backlash and media outcry over its arbitration clause.
General Mills has filed a patent to lower the trans fatty acid and saturated fat content in dough shortenings using a blend of non-tropical oils and hard stock fat.
General Mills has slammed research suggesting on-pack cereal mascots are positioned to gaze into children’s eyes, calling the findings ‘absurd’ and describing the study as pseudo-science.
Food processing and packaging firms are increasingly impacted by consumers’ desire to avoid gluten, dairy, soy, and other ingredients, according to Packaged Facts.